本文選題：眾籌 + 公益眾酬��； 參考：《工業(yè)工程與管理》2017年06期

【摘要】：基于Fogg行為模型,采用實(shí)證的方法驗(yàn)證公益眾籌項(xiàng)目中個(gè)人行為動(dòng)機(jī)與支持意愿的關(guān)系,并對(duì)自我效能感知在個(gè)人動(dòng)機(jī)與支持意愿的關(guān)系中所起的中介作用進(jìn)行了檢驗(yàn)。研究發(fā)現(xiàn):情感動(dòng)機(jī)和預(yù)期動(dòng)機(jī)對(duì)支持意愿有顯著的正向影響,社會(huì)歸屬動(dòng)機(jī)對(duì)意愿有顯著的負(fù)向影響,自我效能感知在情感、預(yù)期和社會(huì)歸屬與意愿之間起部分中介作用。
[Abstract]:Based on Fogg behavior model, the relationship between individual behavior motivation and support will is verified by empirical method, and the intermediary role of self-efficacy perception in the relationship between individual motivation and support will is tested. It is found that affective motivation and anticipatory motivation have significant positive effects on support intention, social attribution motivation has significant negative effect on willingness, and self-efficacy perception plays a part of intermediary role between emotion, expectation, social attribution and willingness.
【作者單位】： 哈爾濱工業(yè)大學(xué)管理學(xué)院;哈爾濱師范大學(xué)歷史文化學(xué)院;
【分類號(hào)】：D632.9
，

本文編號(hào)：1897522