本文選題：新媒體 + 官員微博��； 參考：《北京郵電大學(xué)》2015年碩士論文

【摘要】：隨著信息技術(shù)的快速發(fā)展,以網(wǎng)絡(luò)為信息載體的新媒體日益興盛,給社會生活的各個方面帶來巨大影響。微博作為典型的社會化新媒體,成為繼新聞網(wǎng)站、論壇、博客之后網(wǎng)絡(luò)輿論的重要來源。在這樣的背景下,全國各級政府機(jī)構(gòu)和公務(wù)人員紛紛開通微博,政務(wù)微博在我國蓬勃發(fā)展起來。官員微博作為政務(wù)微博的重要組成部分,一方面因其傳播主體的公職身份而具有鮮明的公共屬性,另一方面其作為官員的個人媒體又帶有一定的私人屬性。官員微博公共、私人屬性共存的特點使其成為社會管理和官民互動的高效平臺。同時,作為官方輿論場和民間輿論場的溝通橋梁,在信息公開與政務(wù)透明、輿論引導(dǎo)與危機(jī)應(yīng)對方面有著不可比擬的作用。 本文從傳播學(xué)視角出發(fā),運(yùn)用了傳播學(xué)、社會學(xué)、管理學(xué)和政治學(xué)等多學(xué)科理論,采用文獻(xiàn)調(diào)查、內(nèi)容分析和個案研究等傳播學(xué)研究方法,將官員微博從政務(wù)微博中分離出來,從宏觀上進(jìn)行深入分析,對其進(jìn)行概念的界定、傳播過程的解析,并從社會管理創(chuàng)新角度分析了其在重大公共事件中發(fā)揮作用的必要性、可能性以及具體措施,最后客觀分析了目前官員微博存在的問題,提出應(yīng)對建議,并對官員微博的發(fā)展趨勢做出展望。希望能對新媒體語境下中國官員微博的應(yīng)用和發(fā)展做出貢獻(xiàn)。
[Abstract]:With the rapid development of information technology, the new media with the network as the information carrier is flourishing day by day, which brings great influence to all aspects of social life. Weibo, as a typical socialized new media, has become an important source of public opinion after news websites, forums and blogs. Against this background, government agencies and civil servants at all levels of the country have opened Weibo, and the state affairs Weibo flourished in our country. As an important part of the government, Weibo has a distinct public attribute because of his official status, on the other hand, his personal media as an official has a certain private attribute. The coexistence of public and private attributes of official Weibo makes it an efficient platform for social management and government-people interaction. At the same time, as the bridge between official public opinion field and folk public opinion field, it plays an incomparable role in information openness and transparency of government affairs, public opinion guidance and crisis response. Based on the theory of communication, sociology, management and political science, this paper uses the methods of literature investigation, content analysis and case study to separate official Weibo from government Weibo. From the macro perspective, this paper analyzes the definition of the concept, the process of communication, and analyzes the necessity, possibility and concrete measures of its role in the major public events from the perspective of social management innovation. Finally, the paper objectively analyzes the existing problems of official Weibo, puts forward some suggestions, and forecasts the development trend of official Weibo. I hope to contribute to the application and development of Weibo, a Chinese official in the context of new media.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D630.3;G206

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