本文選題：新媒體時代 + 公務員��； 參考：《天津商業(yè)大學》2015年碩士論文

【摘要】：近年來,隨著我國社會經濟的不斷發(fā)展,媒體在社會事件的發(fā)展中產生了越來越重要的影響。在當今新媒體時代,社會公眾參政意識日益增強,社會民主進程日益加快,公務員對媒體的了解、態(tài)度、運用以及對媒介傳播內容的選擇與判斷,能否及時準確地發(fā)布適量信息,能否與媒體更好的進行合作,都是在新媒體時代下衡量政府執(zhí)政水平的一項重要內容。在這種情況下,政府面臨著一個新的、更加復雜的媒體環(huán)境。因此,培養(yǎng)政府公務員傳媒素養(yǎng),提高與新型新聞媒體打交道的能力,對于提高黨的執(zhí)政能力和建設現代政府和陽光政府越來越具有緊迫性和重大意義。本文梳理傳媒素養(yǎng)理論的發(fā)展歷程,通過對新媒體、傳媒素養(yǎng)等理論的界定,梳理出新媒體環(huán)境下公務員傳媒素養(yǎng)的具體內容,具有良好傳媒素養(yǎng)的公務員能夠正確認知新媒體,能夠正確理解新媒體,能夠正確管理新媒體以及能夠正確利用新媒體。在對公務員傳媒素養(yǎng)的調查分析中,本文對阜新市公務員傳媒素養(yǎng)進行了較為詳細的調查調研,通過對傳媒素養(yǎng)的認識情況、與傳媒接觸情況、與傳媒接觸動機情況、對傳媒性質認識情況以及公務員對傳媒態(tài)度的情況進行調查,以點帶面,對公務員傳媒素養(yǎng)的現狀進行分析,剖析出公務員傳媒素養(yǎng)存在的諸多問題,如在新媒體的環(huán)境下對傳媒認識產生偏差,缺乏服務群眾的意識以及無法有效的利用新媒體傳媒處理公共突發(fā)事件。并且分析出問題存在的原因是公務員傳媒素養(yǎng)培訓體系不完善、公務員在突發(fā)事件中缺乏對新媒體的應用、政府與媒體之間關系處理不當等。針對這些問題和原因,本文提出了提高公務員傳媒素養(yǎng)的相關對策,在公務員的選拔和培訓當中,加強公務員傳媒素養(yǎng)的培訓,能夠充分利用新媒體對突發(fā)事件進行正確的輿論引導,正確處理好與媒體之間的關系,完善新聞發(fā)言人制度等。這些對于推進陽光政府,提高黨的執(zhí)政能力具有重要意義,希望能在理論和實際應用上為我國公務員傳媒素養(yǎng)的提高貢獻自己的一點力量。
[Abstract]:In recent years, with the development of China's social economy, the media has become more and more important in the development of social events. In the age of new media, the consciousness of public participation in politics is increasing, the process of social democracy is speeding up day by day, the understanding, attitude and application of the media, and the choice and judgment of the content of the media communication. It is an important content to measure the ruling level of the government in the new media era whether we can release the right amount of information timely and accurately, and whether we can cooperate with the media better. In this case, the government faces a new, more complex media environment. Therefore, it is of more and more urgency and great significance to cultivate the media literacy of government civil servants and improve the ability to deal with new news media for improving the ruling ability of the Party and building the modern government and sunshine government. This article combs the development course of the media literacy theory, through the definition of the new media, media literacy and other theories, sort out the specific content of the media literacy of civil servants under the new media environment. Civil servants with good media literacy can correctly recognize new media, understand new media correctly, manage new media correctly and use new media correctly. In the investigation and analysis of the media literacy of civil servants, this paper makes a detailed investigation on the media literacy of civil servants in Fuxin City. Through the understanding of the media literacy, the situation of contact with the media, the motivation of contact with the media, By investigating the nature of the media and the attitude of the civil servants towards the media, this paper analyzes the current situation of the media literacy of the civil servants, and analyzes the problems existing in the media literacy of the civil servants. For example, under the new media environment, there is a deviation in the understanding of the media, a lack of awareness of serving the masses and a lack of effective use of the new media to deal with public emergencies. The reasons for the problems are that the media literacy training system of civil servants is not perfect, the civil servants lack the application of new media in emergencies, the relationship between the government and the media is not handled properly, and so on. In view of these problems and reasons, this paper puts forward the relevant countermeasures to improve the media literacy of civil servants. In the selection and training of civil servants, we should strengthen the training of the media literacy of civil servants. It can make full use of the new media to guide the public opinion correctly, handle the relation with the media correctly, perfect the system of press spokesman and so on. These are of great significance for promoting the sunshine government and improving the ruling ability of the Party. We hope to contribute a little strength to the improvement of the media literacy of civil servants in our country in theory and practical application.
【學位授予單位】：天津商業(yè)大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：D630.3

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