本文選題：新媒體 + 拉薩市��； 參考：《西藏大學(xué)》2015年碩士論文

【摘要】：當(dāng)前,中國(guó)社會(huì)已經(jīng)全面進(jìn)入深化改革的關(guān)鍵時(shí)期。隨著改革的逐步深入,社會(huì)中的各種深層次矛盾和問(wèn)題慢慢浮現(xiàn)。在經(jīng)濟(jì)持續(xù)快速發(fā)展的背景下,各種社會(huì)利益主體不斷分化重構(gòu),利益訴求多元化甚至彼此互相矛盾。新老矛盾彼此影響互為因果,各種利益關(guān)系紛繁復(fù)雜,呈現(xiàn)一種膠著的狀態(tài)。社會(huì)管理難度不斷加大,政府提供公共產(chǎn)品和公共服務(wù)的能力與社會(huì)大眾的需求之間還有很大差距,使民眾對(duì)政府的滿意度下降,進(jìn)而導(dǎo)致對(duì)政府的信任感降低。面對(duì)嚴(yán)峻的社會(huì)形勢(shì),黨的十八大審時(shí)度勢(shì)提出要?jiǎng)?chuàng)新行政管理方式,提高政府公信力和執(zhí)行力。政府公信力是一個(gè)政府合法性和權(quán)威性的基礎(chǔ),為了推進(jìn)改革事業(yè)的不斷深化,為了帶領(lǐng)全國(guó)各族人民建設(shè)有中國(guó)特色的社會(huì)主義,為了實(shí)現(xiàn)偉大的“中國(guó)夢(mèng)”,需要強(qiáng)而有力的執(zhí)政黨和政府。黨和政府的權(quán)威和力量正是來(lái)自于人民的信任。黨發(fā)展的歷史告訴我們,獲得民眾的信任我們將無(wú)往而不勝,失去民眾的信任我們將一事無(wú)成。在新的歷史條件下,處理好政府公信力和改革發(fā)展的關(guān)系,才能夠更好地促進(jìn)經(jīng)濟(jì)和社會(huì)的全面發(fā)展。地方政府是中央政府和社會(huì)大眾之間的紐帶和橋梁。落實(shí)中央政府的各項(xiàng)政策和帶動(dòng)地區(qū)經(jīng)濟(jì)社會(huì)的全面發(fā)展是地方政府的基本職責(zé)。在具體的施政過(guò)程中,大量的矛盾和糾紛積累在地方政府,地方政府公信力的高低直接影響地方政府履行自身職責(zé)的能力。作為西藏自治區(qū)的首府,拉薩市政府的公信力建設(shè)對(duì)于全區(qū)的政府公信力建設(shè)能夠起到良好的引領(lǐng)作用,進(jìn)而提升全區(qū)各級(jí)政府的執(zhí)政能力。這對(duì)于踐行習(xí)近平總書(shū)記的“治國(guó)必治邊,治邊先穩(wěn)藏”的治藏方針和推進(jìn)西藏跨越式發(fā)展和長(zhǎng)治久安都有重要的理論意義和現(xiàn)實(shí)意義。本文從政府公信力的概念入手,在政府公信力的三個(gè)重要構(gòu)成因素中選擇傳播媒體作為切入點(diǎn)。新媒體是當(dāng)前輿論宣傳領(lǐng)域中的重要力量,起著溝通政府和民眾的重要作用。由于新媒體是新興事物,所以過(guò)去對(duì)政府公信力的研究很少關(guān)注到新媒體的作用。本文從新媒體這個(gè)較為新穎的視角來(lái)探討拉薩市政府公信力建設(shè)的路徑選擇,試圖在已有理論基礎(chǔ)之上厘清新媒體與地方政府公信力建設(shè)之間的關(guān)系,從而指導(dǎo)新媒體時(shí)代下拉薩市政府公信力建設(shè)的實(shí)踐。根據(jù)目前拉薩市公信力建設(shè)狀況,政府在社會(huì)管理理念、新媒體政務(wù)平臺(tái)建設(shè)、新媒體內(nèi)容建設(shè)和新媒體政務(wù)平臺(tái)運(yùn)營(yíng)管理方面還存在很多問(wèn)題,與國(guó)內(nèi)先進(jìn)省份相比還存在較大差距。拉薩市政府可以借助新媒體政務(wù)平臺(tái),充分發(fā)揮新媒體的正能量,通過(guò)政府、公眾和新媒體的合力,進(jìn)一步提升拉薩市政府公信力,為建設(shè)和諧拉薩、幸福拉薩創(chuàng)造良好的外部條件。
[Abstract]:At present, Chinese society has entered the key period of deepening reform.With the gradual deepening of the reform, various deep-level contradictions and problems emerge slowly.Under the background of sustained and rapid economic development, various social interest subjects are constantly divided and reconstructed, and their interests are diversified and even contradictory to each other.New and old conflicts affect each other and cause each other.The difficulty of social management is increasing, and there is still a big gap between the ability of the government to provide public goods and public services and the needs of the public, which makes the people's satisfaction with the government decline and leads to a lower trust in the government.In the face of the severe social situation, the 18th National Congress of the Communist Party of China proposed to innovate the way of administration and improve the credibility and execution of the government.The credibility of the government is the basis of the legitimacy and authority of a government. In order to promote the continuous deepening of the cause of reform, to lead the people of all ethnic groups throughout the country to build socialism with Chinese characteristics, and to realize the great "Chinese Dream,"There is a need for a strong and powerful ruling party and government.The authority and strength of the Party and the government come from the trust of the people.The history of the Party's development tells us that we will achieve nothing without the trust of the people.Under the new historical conditions, only by dealing with the relationship between the credibility of the government and the reform and development can we better promote the overall development of the economy and society.The local government is the link and bridge between the central government and the public.It is the basic duty of the local government to carry out the policies of the central government and to promote the overall development of regional economy and society.In the process of concrete administration, a large number of contradictions and disputes accumulate in the local government. The credibility of the local government directly affects the ability of the local government to fulfill its responsibilities.As the capital of the Tibet Autonomous region, the construction of the credibility of the Lhasa Municipal Government can play a good leading role in the construction of the regional government's credibility, and then enhance the governance ability of the regional governments at all levels.This is of great theoretical and practical significance to the practice of General Secretary Xi Jinping's policy of "governing the country and stabilizing Tibet first" and to promoting Tibet's great-leap-forward development and long-term stability.This paper starts with the concept of government credibility and chooses the media as the starting point among the three important elements of government credibility.New media is an important force in the field of public opinion propaganda, and plays an important role in communication between the government and the public.As new media is a new thing, little attention has been paid to the role of new media in the research of government credibility in the past.This paper discusses the path choice of Lhasa Municipal Government's credibility construction from the perspective of new media, and tries to clarify the relationship between new media and local government's credibility construction on the basis of existing theories.In order to guide the new media era under the Lhasa government credibility construction practice.According to the current situation of public trust construction in Lhasa, the government still has many problems in terms of social management concept, construction of new media government affairs platform, construction of new media content and operation and management of new media government platform.Compared with the domestic advanced provinces, there is still a big gap.The Lhasa municipal government can make full use of the positive energy of the new media with the help of the new media government platform. Through the joint efforts of the government, the public and the new media, the Lhasa Municipal Government can further enhance the credibility of the Lhasa Municipal Government and build a harmonious Lhas@@Happy Lhasa creates good external conditions.
【學(xué)位授予單位】：西藏大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D630;G206

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