本文關(guān)鍵詞： 政府官員 媒介形象 公信力　出處：《黑龍江大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著我國順應(yīng)歷史潮流向民主化的方向大步邁進(jìn),政府官員的媒介形象變得尤為重要。政府官員的媒介形象在一定程度上就是政府形象的縮影,影響到國家和社會的諸多方面。政府官員的職業(yè)特性使得大眾常常通過媒體認(rèn)知他們,特別是在網(wǎng)絡(luò)新媒體普及的今天,塑造良好的政府官員媒介形象成為亟需解決的問題。本文以新浪網(wǎng)樣本為例,探討了政府官員媒介形象中存在的問題,即政府官員形象過于職業(yè)化,媒體報道模式程式化、娛樂化等。分析了導(dǎo)致政府官員媒介形象負(fù)面多于正面的原因;進(jìn)而提出了構(gòu)造良好的政府官員媒介形象的建議。
[Abstract]:The media image of government officials is becoming more and more important as our country stride forward in the direction of democratization in accordance with the trend of history. To some extent, the media image of government officials is the epitome of the image of the government. It affects many aspects of the country and society. The professional characteristics of government officials make the public often recognize them through the media, especially today when the new network media are popularized. It is urgent to solve the problem of creating a good media image of government officials. This paper takes the sample of Sina.com as an example to discuss the problems existing in the media image of government officials, that is, the image of government officials is too professional, and the media reporting model is stylized. This paper analyzes the reasons that lead to the negative media image of government officials more than the positive, and puts forward some suggestions on the well-constructed media image of government officials.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D630;G206

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本文編號：1545646