政務(wù)微博的人格化傳播方式——以@共青團(tuán)中央為例
發(fā)布時(shí)間:2018-02-13 11:06
本文關(guān)鍵詞: 共青團(tuán)中央 工作要點(diǎn) 傳播主體 官媒 熱點(diǎn)事件 受眾 國(guó)務(wù)院辦公廳 言語(yǔ) 內(nèi)容傳播 傳播學(xué)家 出處:《青年記者》2017年29期 論文類型:期刊論文
【摘要】:正如人一樣,媒體是有自身的人格化特征的。如果長(zhǎng)期觀察一家媒體,從它的選題報(bào)道、言語(yǔ)傾向等方面就能判斷出其背后的立場(chǎng)、態(tài)度、品位等人格化特征。長(zhǎng)期以來(lái),政務(wù)微博一直是政務(wù)新媒體中的核心力量,成為溝通政府與公眾的重要橋梁。2017年3月,國(guó)務(wù)院辦公廳發(fā)布《2017年政務(wù)公開(kāi)工作要點(diǎn)》,明確提出"管好用好政務(wù)新媒體"。截至2017
[Abstract]:Just like people, media have their own personalization characteristics. If we observe a media for a long time, we can judge the personal characteristics of its position, attitude, taste and so on from the aspects of its selected topics, reports, speech tendencies, etc. For a long time, Government affairs Weibo has always been the core force in the new government affairs media, and has become an important bridge between the government and the public. On March 2017, the general office of the State Council issued the main points of the work of opening Government Affairs on 2017, which clearly proposed that "manage and make good use of the new government affairs media".
【作者單位】: 河北大學(xué)新聞傳播學(xué)院;
【分類號(hào)】:D63;G206
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本文編號(hào):1508014
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