本文關(guān)鍵詞：構(gòu)建中國飯店品牌的戰(zhàn)略管理模式，由筆耕文化傳播整理發(fā)布。

網(wǎng)友精選文庫近日為您收集整理了關(guān)于構(gòu)建中國飯店品牌的戰(zhàn)略管理模式的文檔，希望對(duì)您的工作和學(xué)習(xí)有所幫助。以下是文檔介紹：? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. 8154JournalofGuilinInstituteofTourismAug.,2004Vol.15No.4[](,210093;,200135)[];;[],5[]F592.6[]A[]100826080(2004)0420049204ConstructingaNewStrategicManagementFrameworkforHotelBrandFUQuan2sheng(SchoolofManagement,ShanghaiMaritimeUniversity,Shanghai200135,China)Keywords:hotelbrand;brandequity;strategicmanagementAbstract:BasedonsummarizingthestudyandpracticeofhotelbrandmanagementinChi2na,thispaperbringsforwardthen(來源：[])ewmodeofmanagementcenteredonconstructingbrandequity.FivestephasupgradedChina’shotelbrandmanagementfromthephraseofestab2lishmenttostrategicmanagementcenteredonbrandequity.anizationstructure,brandperceptionandpositioning,brandstructure,thepromotionandspreadofthebrandandevaluationofbrandequity.,,,,3:()80,,,(),,()90;,,,,;94[]2004205208[](19682),,,,,? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. ,,:;;;;,,20,,,()2(來源：[])1,WTO,,,:(),3,,,:,,,,,,,,,,,,,(),,21,,:,,,,:,,105? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. ,(1),5;,,(,);;;(),,,()(),,,,3,:,,(St.Regis),(Kempinski),,,;,,;,,;,,()(),,(),,,()(,)1.196536080%1839,97,,,,:S&P()()2.,,(),,15? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. avPrasad&ChekitanS.Dev5(4)(2)(2A,B,C,D)5,(3),,,,,,,:[1].[M].:,1998:171173.[2].[J].,1998(2):2426.[3],.[J(來源：[])].,2000(5):3134.[4].[J].,1999(1):1923.[5],.[J],,2000(3):4549.[6],.:21[J].,2000(6):2224,74.[7],.[M].:,2001:135.[8],,.[J].,2001(5):6265.[9].,,[J].,2002(3):913.[10],.[M].:,2001:910.[11]...[M].:,2000:5.[12],.[J].,2002(10):67-68.[13]KeshavPrasad&ChekitanS.Dev,ManagingHotelBrandEquity,COR2NELLHOTELANDRESTAURANTADMINISTRATIONQUAR2TERLY,June2000:2231.[:]25

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  本文關(guān)鍵詞：構(gòu)建中國飯店品牌的戰(zhàn)略管理模式，由筆耕文化傳播整理發(fā)布。