本文關(guān)鍵詞：近20年國外旅游目的地市場(chǎng)營銷研究綜述，由筆耕文化傳播整理發(fā)布。

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文章編號(hào):1003—2398(2008)01-0092-06近20年國外旅游目的地市場(chǎng)營銷研究綜述魏婧。潘秋玲(西安外國語大學(xué)人文地理研究所.西安710128)PREHENSI、,]E STUDY ON M乜忸KETING OF FOREIGN TOURISMDESTINATIoNS oVER THE PAST’1wo DECADESWEI Jing,PAN Qiu·ling(11um船GeographyResearch Institute,Xi'an IntemaO'onalStudies Universi彩Xi'aa 7mJ2發(fā),China)Abstract: As petitionin tourism industry es severerby day, more and more tourismstakeholders,wholesalers,travel agencies,anizations and scholars start to stress ascendingimportance on how to apply appropriate marketing approaches in the information era to obtain maximumtourism output.In order to summarize western researches on tourism destination marketing,after readingheaps ofacademic research papers from Annals ofTourism Research and Tourism Management,the authorssort the previous researches into four main branches.They are tourism market research,tourism destinationmarketing body and approaches,tourism destination image and the information techniques and channe... 內(nèi)容來自轉(zhuǎn)載請(qǐng)標(biāo)明出處.

  本文關(guān)鍵詞：近20年國外旅游目的地市場(chǎng)營銷研究綜述，，由筆耕文化傳播整理發(fā)布。