【文章來源】：吉林大學(xué)吉林省 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：118 頁

【學(xué)位級別】：碩士

【文章目錄】：
1.Abstract
    1.1 Background and significance of the study of this topic
    1.2 Literature review on the research topic
    1.3 Structure of this work
2.Theoretical aspects of the study of the marketing strategy of theenterprise
    2.1 Relevant theories of analysis of the external marketing environmentof the enterprise
    2.2 Relevant theories of the internal marketing environment of theenterprise
    2.3 Relevant theories of the target marketing
    2.4 Relevant theories of the marketing mix
3.Analysis of the environment of the enterprise producing basalt fiber.
    3.1 Analysis of the macro environment
    3.2 Analysis of the micro environment
    3.3 Analysis of the competitive environment
4.STP-analysis of a company producing basalt fiber
    4.1 Market segmentation
    4.2 Orientation of the target market audience
    4.3 Marketing mix strategy
5.Measures to ensure the implementation of the marketing strategy ofthe enterprise producing basalt fiber
    5.1 Harmonization of the organizational structure
    5.2 Building of Information System
    5.3 Improving the mechanism of human resources
6.Conclusion and Perspectives
Bibliography
Acknowledgements



本文編號：3599463