【摘要】：在營(yíng)銷(xiāo)學(xué)基礎(chǔ)理論框架中,企業(yè)營(yíng)銷(xiāo)的第一增長(zhǎng)極是基于顯性供求曲線(xiàn)的動(dòng)態(tài)平衡,產(chǎn)品單價(jià)P與銷(xiāo)量Q在D-S曲線(xiàn)中遠(yuǎn)離原點(diǎn)的最大位移構(gòu)成最優(yōu)營(yíng)銷(xiāo)點(diǎn)。然而在營(yíng)銷(xiāo)實(shí)踐中,消費(fèi)者顯性需求曲線(xiàn)D_1與潛在需求曲線(xiàn)D_2并不重合,謀求市場(chǎng)供給S與消費(fèi)者潛在需求D_2的最優(yōu)匹配則構(gòu)成企業(yè)營(yíng)銷(xiāo)的第二增長(zhǎng)極。本文通過(guò)分析企業(yè)營(yíng)銷(xiāo)第二增長(zhǎng)極的潛在需求驅(qū)動(dòng)機(jī)制,分別從營(yíng)銷(xiāo)理念、產(chǎn)品以及渠道三個(gè)維度提出了基于第二增長(zhǎng)極概念的營(yíng)銷(xiāo)創(chuàng)新策略,以期能夠?qū)槠髽I(yè)營(yíng)銷(xiāo)創(chuàng)新與挖掘潛在消費(fèi)需求提供理論參考。
[Abstract]:In the framework of the basic theory of marketing, the first growth pole of enterprise marketing is based on the dynamic balance of the dominant supply and demand curve. The maximum displacement of product unit price P and sales Q away from the origin in the D 鈮，

本文編號(hào)：2527018