【摘要】：社交網(wǎng)絡(luò)環(huán)境下,借力社交網(wǎng)絡(luò)開展閱讀推廣是高校圖書館閱讀推廣的大趨勢,并且具有以微見著、注重互動(dòng)、兩線融合的特點(diǎn)。高校圖書館借力社交網(wǎng)絡(luò)開展閱讀推廣的具體措施為:因館制宜,科學(xué)構(gòu)建服務(wù)平臺;多舉措營銷,聚合社交網(wǎng)絡(luò)用戶;立足需求,拓展平臺的閱讀服務(wù)功能;注重實(shí)效,采用多元化閱讀推廣模式。其保障機(jī)制包括閱讀推廣團(tuán)隊(duì)、效果評估機(jī)制、員工激勵(lì)制度。
[Abstract]:Under the environment of social network, it is the general trend of reading promotion in university library to carry out reading promotion by means of social network, and it has the characteristics of light seeing, paying attention to interaction and combining the two lines. The concrete measures of university library to carry out reading promotion by social network are as follows: scientific construction of service platform according to library conditions; multi-measure marketing to aggregate social network users; base on demand, expand the reading service function of the platform; pay attention to actual effect and adopt diversified reading promotion mode. Its guarantee mechanism includes reading promotion team, effect evaluation mechanism and employee incentive system.
【作者單位】： 東莞職業(yè)技術(shù)學(xué)院圖書館;
【基金】：2015年廣東省圖書館科研課題“基于社交網(wǎng)絡(luò)的高校圖書館閱讀推廣實(shí)踐與研究”的成果之一,項(xiàng)目編號:GDTK1509
【分類號】：G258.6;G252.1

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本文編號：2509414