【摘要】：現(xiàn)代社會(huì)的發(fā)展、生活環(huán)境的變化、信息技術(shù)的提高,讓人們的生產(chǎn)和生活狀態(tài)均受到了一定的影響,環(huán)境的變化會(huì)對(duì)原有的思維和生活方式產(chǎn)生影響,逐步影響需求的變化。例如,隨著受教育程度和審美水平的提高,使人們對(duì)于產(chǎn)品的需求不止于基礎(chǔ)的生活實(shí)用功能,更渴望獲得精神上的多元體驗(yàn),其體現(xiàn)在感官上的享受、生活態(tài)度的共鳴、個(gè)性的魅力展現(xiàn)和情感的需求等。而在服裝領(lǐng)域中,相關(guān)的營(yíng)銷(xiāo)模式、生產(chǎn)方式以及設(shè)計(jì)的相應(yīng)變化既反應(yīng)也呼應(yīng)了這樣的審美理念和消費(fèi)需求。文章中,首先了解并詮釋了個(gè)性化消費(fèi)需求的這一趨勢(shì)走向,并由此引申出消費(fèi)者的個(gè)性化需求及其產(chǎn)生的背景因素,重點(diǎn)對(duì)當(dāng)下服裝市場(chǎng)中為迎合消費(fèi)者需求進(jìn)行相關(guān)變化的模式進(jìn)行分析整合,主要包括傳統(tǒng)服裝市場(chǎng)營(yíng)銷(xiāo)模式與現(xiàn)代服裝市場(chǎng)營(yíng)銷(xiāo)模式的對(duì)比分析,受互聯(lián)網(wǎng)影響、個(gè)性化為號(hào)召的傳統(tǒng)服裝生產(chǎn)變化等。繼而引申出在服裝的設(shè)計(jì)當(dāng)中相應(yīng)方式方法的迎合與變化。最后嘗試進(jìn)行調(diào)研與實(shí)踐,總結(jié)出個(gè)性化消費(fèi)需求影響下消費(fèi)者對(duì)相關(guān)營(yíng)銷(xiāo)與生產(chǎn)模式、設(shè)計(jì)方法的認(rèn)知度與接受度,通過(guò)行之有效的設(shè)計(jì)方法,助推消費(fèi)者對(duì)個(gè)性化服裝的需求。同時(shí)整理出在現(xiàn)代服裝市場(chǎng)及新興技術(shù)興起的環(huán)境中,服裝企業(yè)應(yīng)如何吸引、滿足消費(fèi)者的需求,使消費(fèi)者充分發(fā)揮自主參與性、展現(xiàn)個(gè)性風(fēng)采。文章主要通過(guò)進(jìn)行心理、消費(fèi)、對(duì)比、設(shè)計(jì)、實(shí)踐等連貫性的理論分析,針對(duì)不同的消費(fèi)需求進(jìn)行調(diào)研整合,希望能為相關(guān)企業(yè)與設(shè)計(jì)者提供參考。
[Abstract]:With the development of modern society, the change of living environment and the improvement of information technology, people's production and living conditions have been affected to a certain extent. The change of environment will have an impact on the original thinking and lifestyle, and gradually affect the change of demand. For example, with the improvement of educational level and aesthetic level, people's demand for products is not only the basic practical function of life, but also eager to obtain spiritual pluralistic experience, which is embodied in sensory enjoyment, resonance of life attitude, charm display of personality and emotional demand. In the field of clothing, the corresponding changes in marketing mode, mode of production and design not only reflect but also echo the aesthetic concept and consumer demand. In this paper, first of all, we understand and interpret the trend of personalized consumer demand, and thus extend the personalized demand of consumers and its background factors, focusing on the current clothing market to meet the needs of consumers related changes in the analysis and integration, mainly including the traditional clothing marketing model and modern clothing marketing model comparative analysis, affected by the Internet, Individualization as the call for the traditional clothing production changes and so on. Then it extends the corresponding ways and means to cater to and change in the design of clothing. Finally, this paper tries to investigate and practice, summarizes the consumer's recognition and acceptance of related marketing and production patterns, design methods under the influence of personalized consumer demand, and promotes consumers' demand for personalized clothing through effective design methods. At the same time, in the environment of the rise of modern clothing market and emerging technology, how should garment enterprises attract and meet the needs of consumers, so that consumers can give full play to their own participation and show their personality. Through the theoretical analysis of psychology, consumption, comparison, design, practice and other coherence, this paper investigates and integrates different consumption needs, hoping to provide reference for related enterprises and designers.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TS941.2

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