發(fā)布時(shí)間：2019-06-10 01:30

【摘要】：隨著國(guó)家對(duì)職業(yè)教育改革要求日益加強(qiáng),職業(yè)教育體制改革也勢(shì)在必行,我國(guó)正大力支持民辦職業(yè)教育,并逐漸形成政府主導(dǎo)的的多層次教育格局,護(hù)理職業(yè)教育業(yè)務(wù)競(jìng)爭(zhēng)也愈來愈激烈。在此背景下,SY護(hù)校要想突破困境并創(chuàng)造卓越業(yè)績(jī),其管理者就必須評(píng)估護(hù)校職業(yè)教育的外部環(huán)境帶來的機(jī)遇與挑戰(zhàn)、醫(yī)院及護(hù)校內(nèi)部具備的優(yōu)勢(shì)和劣勢(shì),并在動(dòng)態(tài)變化的內(nèi)外環(huán)境中,制定出具有護(hù)校職業(yè)教育特色的業(yè)務(wù)發(fā)展戰(zhàn)略。本文以SY護(hù)校為例。首先,分析了SY護(hù)校職業(yè)教育業(yè)務(wù)的現(xiàn)狀,歸納出目前護(hù)校職業(yè)教育存在的問題。其次,應(yīng)用PEST分析模型解析了SY護(hù)校職業(yè)教育所處的宏觀環(huán)境,使用SWOT分析工具分析了護(hù)校職業(yè)教育業(yè)務(wù)發(fā)展環(huán)境的優(yōu)劣勢(shì)及威脅機(jī)會(huì),運(yùn)用波特五力模型分析了SY護(hù)校在職業(yè)教育行業(yè)內(nèi)的主要競(jìng)爭(zhēng)對(duì)手,通過波特價(jià)值鏈分析模型解析出能夠創(chuàng)造SY護(hù)校職業(yè)教育業(yè)務(wù)發(fā)展價(jià)值的內(nèi)部?jī)?yōu)勢(shì)、關(guān)鍵環(huán)節(jié)以及存在的不足。再其次,以安索夫矩陣?yán)碚摓橹笇?dǎo),綜合目標(biāo)市場(chǎng)營(yíng)銷戰(zhàn)略和SWOT矩陣分析結(jié)果,結(jié)合SY護(hù)校職業(yè)教育的內(nèi)部發(fā)展現(xiàn)狀及外部環(huán)境變化所帶來的威脅和機(jī)遇,提出了SY護(hù)校職業(yè)教育的SO戰(zhàn)略,并擬定出有利于SY護(hù)校職業(yè)教育業(yè)務(wù)發(fā)展的三項(xiàng)主要戰(zhàn)略：市場(chǎng)滲透戰(zhàn)略、新業(yè)務(wù)開發(fā)戰(zhàn)略以及新市場(chǎng)拓展戰(zhàn)略。最后,提供了七個(gè)服務(wù)營(yíng)銷策略,保障SY護(hù)校職業(yè)教育業(yè)務(wù)發(fā)展戰(zhàn)略的實(shí)施。以戰(zhàn)略管理的相關(guān)理論為指導(dǎo),結(jié)合多種戰(zhàn)略分析工具對(duì)SY護(hù)校的內(nèi)外部環(huán)境進(jìn)行科學(xué)剖析后,作出的SY護(hù)校職業(yè)教育業(yè)務(wù)發(fā)展戰(zhàn)略決策,能進(jìn)一步提升護(hù)校在護(hù)理職業(yè)教育行業(yè)及整個(gè)職業(yè)教育領(lǐng)域的影響力,促進(jìn)醫(yī)院在醫(yī)療、教學(xué)、科研和預(yù)防保健等方面的全面發(fā)展,并能夠?yàn)獒t(yī)院其他部門的業(yè)務(wù)發(fā)展及服務(wù)營(yíng)銷提供一定借鑒。
[Abstract]:With the increasing demand of the state for the reform of vocational education, the reform of vocational education system is imperative. Our country is vigorously supporting private vocational education, and gradually forming a multi-level education pattern led by the government. The competition of nursing vocational education is becoming more and more fierce. In this context, in order to break through the predicament and create excellent performance, the managers of SY nursing schools must evaluate the opportunities and challenges brought about by the external environment of vocational education in nursing schools, and the advantages and disadvantages of hospitals and nursing schools. In the dynamic internal and external environment, the business development strategy with the characteristics of nursing school vocational education is worked out. This paper takes SY nursing school as an example. First of all, this paper analyzes the present situation of vocational education in SY nursing schools, and sums up the problems existing in vocational education in nursing schools at present. Secondly, the macro environment of vocational education in SY nursing schools is analyzed by using PEST analysis model, and the advantages and disadvantages and threat opportunities of vocational education business environment in nursing schools are analyzed by using SWOT analysis tool. This paper analyzes the main competitors of SY nursing school in vocational education industry by using Porter five-force model, and analyzes the internal advantages that can create the development value of vocational education business of SY nursing school through Porter value chain analysis model. Key links and shortcomings. Secondly, under the guidance of Ansov matrix theory, combined with the results of target marketing strategy and SWOT matrix analysis, combined with the present situation of the internal development of vocational education in SY nursing schools and the threats and opportunities brought about by the changes in the external environment, This paper puts forward the SO strategy of vocational education in SY nursing schools, and formulates three main strategies conducive to the development of vocational education business in SY nursing schools: market penetration strategy, new business development strategy and new market expansion strategy. Finally, seven service marketing strategies are provided to ensure the implementation of SY nursing school vocational education business development strategy. Under the guidance of the relevant theories of strategic management, combined with a variety of strategic analysis tools, this paper makes a strategic decision on the development of vocational education business in SY nursing schools after scientifically analyzing the internal and external environment of SY nursing schools. It can further enhance the influence of nursing schools in the nursing vocational education industry and the whole field of vocational education, and promote the all-round development of hospitals in the fields of medical treatment, teaching, scientific research and preventive health care. And can provide certain reference for the business development and service marketing of other departments of the hospital.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G719.2

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