【摘要】：商業(yè)銀行的積分營銷是一種新的市場營銷手段,本質(zhì)上是一種以培養(yǎng)客戶忠誠度,增加客戶黏性,提升客戶凝聚力為目的,進行客戶管理、關系營銷和精準營銷的重要方式。銀行卡與積分營銷的組合使用,能有效的提高銀行卡的使用頻率,促進銀行業(yè)務收益的提升,能巧妙的解決長期困擾商業(yè)銀行通過銀行卡促進金融產(chǎn)品的銷售,有效刺激客戶對銀行卡的使用,并通過銀行卡及渠道完善銀行的客戶服務工作,擴大銀行的利潤空間等問題。 如何增強農(nóng)村信用社的市場競爭力,提升客戶消費驅(qū)動力,培養(yǎng)顧客的忠誠度,同時,促進農(nóng)村信用社銀行卡業(yè)務的發(fā)展,采用積分營銷的策略將是一種有益的嘗試。 論文介紹了花溪農(nóng)信社積分管理信息系統(tǒng)的研究背景、項目意義和目前的研究與應用現(xiàn)狀,明確了論文研究的內(nèi)容和主要工作,并運用軟件工程技術和面向?qū)ο蟮姆治龇椒▽I(yè)務進行了分析。在業(yè)務分析中,給出了現(xiàn)有主要管理業(yè)務過程的的流程圖,明確了現(xiàn)有業(yè)務流程存在的問題,通過業(yè)務流程再造,重構(gòu)了主要業(yè)務電子化改造后的業(yè)務流程；在功能分析中,論文進行了用例建模,給出了用例圖和用例描述,明確了系統(tǒng)的功能。在功能分析的基礎上,給出了系統(tǒng)的總體功能架構(gòu)和各功能模塊的結(jié)構(gòu),包括積分業(yè)務規(guī)則管理、積分業(yè)務管理、積分計算、客戶信息管理、查詢與統(tǒng)計、系統(tǒng)管理等功能模塊；在數(shù)據(jù)分析中,論文對系統(tǒng)各功能所處理的數(shù)據(jù)進行了分析,給出了實體類關系圖,描述了數(shù)據(jù)庫表的基本結(jié)構(gòu)。論文最后對所做的研究與分析工作進行了總結(jié),并對進一步的工作進行了展望。
[Abstract]:Credit marketing of commercial banks is a new marketing method. In essence, it is an important way of customer management, relationship marketing and precise marketing in order to cultivate customer loyalty, increase customer stickiness and enhance customer cohesion. The combination of bank card and credit marketing can effectively improve the frequency of bank card use, promote the promotion of bank business income, and skillfully solve the problem of long-term troubling commercial banks to promote the sale of financial products through bank cards. It can effectively stimulate the use of bank cards, improve the customer service of banks through bank cards and channels, expand the profit space of banks and so on. How to enhance the market competitiveness of rural credit cooperatives, enhance the driving force of customers' consumption, cultivate the loyalty of customers, and promote the development of bank card business of rural credit cooperatives, it will be a beneficial attempt to adopt the strategy of integral marketing. This paper introduces the research background, project significance, current research and application status of Huaxi Agricultural Credit Cooperative integral Management Information system, and clarifies the content and main work of the paper. And the software engineering technology and object-oriented analysis method are used to analyze the business. In the business analysis, the flow chart of the existing main business process management is given, and the problems existing in the existing business process are clarified. Through the business process reengineering, the main business process after the electronic transformation of the business process is reconstructed. In the function analysis, the use case modeling is carried out, the use case diagram and the use case description are given, and the function of the system is clarified. On the basis of functional analysis, the overall functional architecture and the structure of each functional module of the system are given, including integral business rule management, integral business management, integral calculation, customer information management, query and statistics, and so on. System management and other functional modules; In the data analysis, the data processed by each function of the system is analyzed, the entity class diagram is given, and the basic structure of the database table is described. At the end of the paper, the research and analysis work are summarized, and the future work is prospected.
【學位授予單位】：云南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52

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