基于“五分法”信令分析的精準(zhǔn)化4G市場營銷支撐方案
發(fā)布時間：2019-03-22 08:15
【摘要】：針對目前傳統(tǒng)粗獷式4G營銷手段存在的營銷成本高、效率低的問題,本文從時段、業(yè)務(wù)習(xí)慣、用戶套餐、終端等5個維度結(jié)合TD-LTE核心網(wǎng)信令分析挖掘手段創(chuàng)新提出"五分法"營銷支撐方案,全方位分析用戶需求,助力市場一線開展4G精準(zhǔn)化營銷,提升營銷效率,提高市場份額。
[Abstract]:Aiming at the problems of high marketing cost and low efficiency existing in the traditional rough 4G marketing methods, this article from the period of time, business habits, user packages, Terminal and other five dimensions combined with the TD-LTE core network signaling analysis mining means innovation to put forward the "five-point method" marketing support scheme, all-round analysis of user needs, help the market to carry out 4G precision marketing, improve marketing efficiency. Increase market share.
【作者單位】： 中國移動通信集團廣東有限公司中山分公司;
【分類號】：F623;F274;TN929.5
[Abstract]:Aiming at the problems of high marketing cost and low efficiency existing in the traditional rough 4G marketing methods, this article from the period of time, business habits, user packages, Terminal and other five dimensions combined with the TD-LTE core network signaling analysis mining means innovation to put forward the "five-point method" marketing support scheme, all-round analysis of user needs, help the market to carry out 4G precision marketing, improve marketing efficiency. Increase market share.
【作者單位】： 中國移動通信集團廣東有限公司中山分公司;
【分類號】：F623;F274;TN929.5
【參考文獻】
相關(guān)期刊論文 前4條
1 徐建平;;4G業(yè)務(wù)營銷策略分析[J];信息通信;2014年10期
2 翟德懷;路W，
本文編號：2445426
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