基于“五分法”信令分析的精準(zhǔn)化4G市場(chǎng)營(yíng)銷支撐方案
發(fā)布時(shí)間：2019-03-22 08:15
【摘要】：針對(duì)目前傳統(tǒng)粗獷式4G營(yíng)銷手段存在的營(yíng)銷成本高、效率低的問(wèn)題,本文從時(shí)段、業(yè)務(wù)習(xí)慣、用戶套餐、終端等5個(gè)維度結(jié)合TD-LTE核心網(wǎng)信令分析挖掘手段創(chuàng)新提出"五分法"營(yíng)銷支撐方案,全方位分析用戶需求,助力市場(chǎng)一線開(kāi)展4G精準(zhǔn)化營(yíng)銷,提升營(yíng)銷效率,提高市場(chǎng)份額。
[Abstract]:Aiming at the problems of high marketing cost and low efficiency existing in the traditional rough 4G marketing methods, this article from the period of time, business habits, user packages, Terminal and other five dimensions combined with the TD-LTE core network signaling analysis mining means innovation to put forward the "five-point method" marketing support scheme, all-round analysis of user needs, help the market to carry out 4G precision marketing, improve marketing efficiency. Increase market share.
【作者單位】： 中國(guó)移動(dòng)通信集團(tuán)廣東有限公司中山分公司;
【分類號(hào)】：F623;F274;TN929.5
[Abstract]:Aiming at the problems of high marketing cost and low efficiency existing in the traditional rough 4G marketing methods, this article from the period of time, business habits, user packages, Terminal and other five dimensions combined with the TD-LTE core network signaling analysis mining means innovation to put forward the "five-point method" marketing support scheme, all-round analysis of user needs, help the market to carry out 4G precision marketing, improve marketing efficiency. Increase market share.
【作者單位】： 中國(guó)移動(dòng)通信集團(tuán)廣東有限公司中山分公司;
【分類號(hào)】：F623;F274;TN929.5
【參考文獻(xiàn)】
相關(guān)期刊論文 前4條
1 徐建平;;4G業(yè)務(wù)營(yíng)銷策略分析[J];信息通信;2014年10期
2 翟德懷;路W，
本文編號(hào)：2445426
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