【摘要】：隨著移動信息技術的進步以及智能手機、平板電腦等無線設備的普及,企業(yè)開始日益重視移動商務市場。與此同時,企業(yè)的商業(yè)活動也日益趨向于使用更加吸引消費者的互動類型。在各種商業(yè)應用之中,二維碼商業(yè)應用是近年來企業(yè)經(jīng)常使用的商業(yè)營銷方式,由于其與以往的傳統(tǒng)營銷有所不同,商標的使用呈現(xiàn)出許多新的方式,一些潛在的商標侵權形式也伴隨著二維碼商業(yè)應用的普及而出現(xiàn),商標的初始興趣混淆問題日益凸顯,將不可避免地影響二維碼商業(yè)應用下的商標權保護。因此,在我國信息化和市場化快速發(fā)展的當下,有必要對初始興趣混淆理論進行深入探析,加強二維碼商業(yè)應用下的商標權保護,以保障新型商業(yè)應用的健康發(fā)展。第一章簡要介紹了二維碼商業(yè)應用,總結了商標在二維碼商業(yè)應用中常見的使用方式以及潛在的商標侵權形式,強調(diào)其構成商標侵權核心的混淆主要是初始興趣混淆。第二章著重探討了二維碼商業(yè)應用下商標侵權認定的變化,闡述了商標侵權認定中初始興趣混淆理論適用的相關內(nèi)容。第三章概括總結了二維碼商業(yè)應用下我國商標權保護的現(xiàn)狀與不足,同時基于初始興趣混淆理論對完善我國商標權保護提出建議。
[Abstract]:With the development of mobile information technology and the popularity of wireless devices such as smart phones and tablets, enterprises begin to pay more and more attention to the mobile business market. At the same time, business activities also increasingly tend to use more attractive consumer interaction types. Among all kinds of commercial applications, the two-dimensional code commercial application is a commercial marketing method which is often used by enterprises in recent years. Because of its difference from the traditional marketing in the past, the use of trademarks presents many new ways. Some potential trademark infringement forms also appear with the popularity of the commercial application of QR code. The confusion of trademark's initial interest is becoming more and more prominent, which will inevitably affect the protection of trademark right under the commercial application of QR code. Therefore, with the rapid development of informatization and marketization in China, it is necessary to probe into the theory of initial confusion of interest and strengthen the protection of trademark rights under the commercial application of two-dimensional code, so as to ensure the healthy development of new commercial applications. The first chapter briefly introduces the commercial application of QR code, summarizes the common use modes and potential forms of trademark infringement in the commercial application of QR code, and emphasizes that the confusion that constitutes the core of trademark infringement is mainly the confusion of initial interest. The second chapter focuses on the change of trademark infringement identification under the commercial application of two-dimensional code, and expounds the relevant content of the application of initial interest confusion theory in trademark infringement identification. The third chapter summarizes the current situation and deficiency of trademark right protection in China under the commercial application of two-dimensional code, and puts forward some suggestions to perfect the protection of trademark right in China based on the theory of initial interest confusion.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：D923.43

【參考文獻】

相關期刊論文 前10條

1 鄧宏光;周園;;網(wǎng)絡商標侵權的新近發(fā)展[J];重慶社會科學;2008年05期

2 黃匯;;售前混淆之批判和售后混淆之證成——兼談我國《商標法》的第三次修改[J];電子知識產(chǎn)權;2008年06期

3 李揚;;注冊商標不使用撤銷制度中的“商標使用”界定——中國與日本相關立法、司法之比較[J];法學;2009年10期

4 張德芬;韓萌;;商標售前混淆理論的發(fā)展及其適用規(guī)則[J];公民與法(法學);2011年04期

5 李雨峰;刁青山;;商標指示性使用研究[J];法律適用;2012年11期

6 楊靜;;電子商務中知識產(chǎn)權規(guī)則之治的若干建議[J];電子知識產(chǎn)權;2013年Z1期

7 劉敏;;論“初始興趣混淆”原則在中國司法中的適用[J];法律適用;2014年04期

8 徐聰穎;;略論符號消費背景下商標功能的拓展[J];河北法學;2010年02期

9 徐聰穎;;論“初始興趣混淆”的法律規(guī)制[J];時代法學;2010年03期

10 彭學龍;;商標法基本范疇的心理學分析[J];法學研究;2008年02期

，

本文編號：2432998