【摘要】：隨著電子商務(wù)的發(fā)展,長期以來以傳統(tǒng)銷售為主的茶葉逐步走向了電子商務(wù)和網(wǎng)絡(luò),茶葉電商市場在快速發(fā)展的同時,在營銷方式上也存在不少問題,本文在對茶葉電商市場發(fā)展現(xiàn)狀、營銷特征以及消費者購買特征進行分析的基礎(chǔ)上,提出了茶商營銷創(chuàng)新的策略,分別從客戶定位、產(chǎn)品品牌、產(chǎn)品價格三個方面進行了探討和研究,希望能夠?qū)ξ覈枞~電商的發(fā)展和營銷創(chuàng)新提供應(yīng)有的幫助。
[Abstract]:With the development of electronic commerce, tea, which is mainly traditional sales, has gradually moved towards electronic commerce and network for a long time. While the tea e-commerce market is developing rapidly, there are also many problems in the marketing mode. Based on the analysis of the current situation, marketing characteristics and consumer purchase characteristics of the tea e-commerce market, this paper puts forward the marketing innovation strategies of tea merchants, respectively from the customer orientation, product brand, This paper discusses and studies three aspects of product price, hoping to provide due help for the development and marketing innovation of tea e-commerce in China.
【作者單位】： 成都東軟學(xué)院;
【分類號】：F274;F426.82;F724.6
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本文編號：2420078