基于全媒體整合傳播下的中國(guó)文化軟外交與國(guó)家形象構(gòu)建——以中央電視臺(tái)美食紀(jì)錄片《舌尖上的中國(guó)2》為例
發(fā)布時(shí)間：2019-01-26 21:18
【摘要】：本文以中央電視臺(tái)美食紀(jì)錄片《舌尖上的中國(guó)2》為例,在全媒體整合傳播背景下,結(jié)合跨文化與跨語境傳播、國(guó)家形象傳播及國(guó)際關(guān)系、外交政治等理論,綜合運(yùn)用個(gè)案研究、質(zhì)化研究等方法,剖析其在全媒體整合傳播下打造中國(guó)文化軟外交與構(gòu)建中國(guó)國(guó)家形象兩方面的表現(xiàn)。其深層"可視化"地傳播中國(guó)飲食文化"治大國(guó)如烹小鮮"的理念,憑借優(yōu)良品質(zhì)和對(duì)中國(guó)傳統(tǒng)文化與社會(huì)現(xiàn)實(shí)發(fā)展的準(zhǔn)確解讀,在品牌構(gòu)建、國(guó)家傳播、文化表達(dá)、全媒體營(yíng)銷等多領(lǐng)域的開拓式探索,為中國(guó)紀(jì)錄片進(jìn)軍國(guó)際市場(chǎng),實(shí)現(xiàn)中國(guó)文化國(guó)際化傳播提供借鑒。
[Abstract]:Taking China 2 on the Top of tongue as an example, this paper combines the theories of cross-cultural and cross-context communication, national image communication and international relations, diplomatic politics and so on, under the background of all-media integration and communication, and makes comprehensive use of case studies. Qualitative research and other methods are used to analyze the two aspects of constructing Chinese cultural soft diplomacy and constructing China's national image under the integrated communication of all media. Its deep "visual" dissemination of the Chinese diet culture of "governing big countries like cooking small fresh" concept, relying on good quality and accurate interpretation of Chinese traditional culture and social reality development, in brand building, national communication, cultural expression, The exploration of all media marketing and other fields provides reference for Chinese documentaries to enter the international market and realize the internationalization of Chinese culture.
【作者單位】： 重慶大學(xué)新聞學(xué)院;
【基金】：國(guó)家社科基金項(xiàng)目《基于風(fēng)險(xiǎn)社會(huì)視角下中國(guó)電視傳播的響應(yīng)機(jī)制與應(yīng)對(duì)策略研究》(項(xiàng)目編號(hào):14CXW01) 重慶市教育委員會(huì)人文社會(huì)科學(xué)研究項(xiàng)目《校園媒介融合視閾下高校軟實(shí)力建構(gòu)與可持續(xù)發(fā)展研究》(項(xiàng)目編號(hào):13SKA06)的階段性成果
【分類號(hào)】：J952;G125
[Abstract]:Taking China 2 on the Top of tongue as an example, this paper combines the theories of cross-cultural and cross-context communication, national image communication and international relations, diplomatic politics and so on, under the background of all-media integration and communication, and makes comprehensive use of case studies. Qualitative research and other methods are used to analyze the two aspects of constructing Chinese cultural soft diplomacy and constructing China's national image under the integrated communication of all media. Its deep "visual" dissemination of the Chinese diet culture of "governing big countries like cooking small fresh" concept, relying on good quality and accurate interpretation of Chinese traditional culture and social reality development, in brand building, national communication, cultural expression, The exploration of all media marketing and other fields provides reference for Chinese documentaries to enter the international market and realize the internationalization of Chinese culture.
【作者單位】： 重慶大學(xué)新聞學(xué)院;
【基金】：國(guó)家社科基金項(xiàng)目《基于風(fēng)險(xiǎn)社會(huì)視角下中國(guó)電視傳播的響應(yīng)機(jī)制與應(yīng)對(duì)策略研究》(項(xiàng)目編號(hào):14CXW01) 重慶市教育委員會(huì)人文社會(huì)科學(xué)研究項(xiàng)目《校園媒介融合視閾下高校軟實(shí)力建構(gòu)與可持續(xù)發(fā)展研究》(項(xiàng)目編號(hào):13SKA06)的階段性成果
【分類號(hào)】：J952;G125
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1 林愛s，
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