【摘要】：近年來,隨著各國貿(mào)易往來的增加,進出口貿(mào)易已然成為了企業(yè)發(fā)展過程中的必然趨勢。但是,不少企業(yè)卻在海外營銷方面面臨很大的困難,導(dǎo)致企業(yè)發(fā)展不平衡,甚至出現(xiàn)破產(chǎn)的情況。文章主要講述了企業(yè)海外營銷策略的方法與思路。
[Abstract]:In recent years, with the increase of foreign trade, import and export trade has become an inevitable trend in the process of enterprise development. However, many enterprises face great difficulties in overseas marketing, resulting in uneven development and even bankruptcy. This paper mainly describes the methods and ideas of overseas marketing strategy.
【作者單位】： 中建材智慧工業(yè)科技有限公司;
【分類號】：F274
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本文編號：2382461