發(fā)布時間：2018-11-25 11:40

【摘要】：服裝的互聯(lián)網(wǎng)營銷職責范圍由于科技的進步而變的模糊不清,移動設備的變化早已超脫了我們以往的認知概念,經(jīng)由設計呈現(xiàn)出不同的面貌,改變人們的生活,也催生新的經(jīng)濟和業(yè)態(tài)。這就要求交互設計師們從跨學科角度出發(fā),永遠走在市場用戶之前。但是時尚購物類APP的交互設計,絕對不是單打獨斗埋頭苦干,新的科技永遠都是引爆APP創(chuàng)意的導火線,也別忘了它所在的時尚領域所特有的美學意義,亞文化、社交、視頻其它領域的APP交互設計成果也值得借鑒,最重要的是千萬別脫離互聯(lián)網(wǎng)之外的線下實體。交互設計正朝著更高效,多元,虛擬、互助的方向進展,接下來將會從喧囂而狂熱體驗中的回歸到克制冷靜的思考。用戶選擇怎樣的App等同與選擇了怎樣的生活,而設計師設計什么樣的APP,代表了他所堅持的生活美學方式。
[Abstract]:The scope of Internet marketing of clothing is blurred by the progress of science and technology. The change of mobile devices has already gone beyond our previous cognitive concepts, and has taken on a different look by designing and changing people's lives. It also spawned new economic and business conditions. This requires interaction designers from an interdisciplinary point of view, always ahead of market users. But the interactive design of APP in fashion shopping is definitely not just a single fight and hard work. New technology is always the trigger for APP's creativity, and don't forget the esthetics, subculture, and social nature of the fashion field in which it is located. The results of APP interaction design in other video fields are also worthy of reference, and the most important thing is not to separate offline entities from the Internet. Interaction design is moving towards greater efficiency, diversity, virtuality, and mutual assistance, and the next step is to move back from a clamorous, fanatical experience to a calm, restrained thinking. What kind of App the user chooses is equal to what kind of life he chooses, and what kind of APP, the designer designs represents the esthetics of life he insists on.
【學位授予單位】：湖北美術學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TP311.56

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