【摘要】：不同的企業(yè)采用不同的管理方法和措施對員工進行管理,希望通過以先進的管理理念作為指導,進而實施完善而且全面地管理體系而有效提高企業(yè)運營效果、員工工作效率以及市場競爭力等�？冃Ч芾碓谄髽I(yè)管理中具有明顯的導向作用,全面完整的績效管理對組織績效和個人績效的達成和提供具有較大的作用。本文以A公司為例,A公司是一家國內(nèi)種子公司,營銷中心是該公司運行最關鍵的組成板塊。本文通過對A公司營銷中心績效管理現(xiàn)狀進行調查,找出存在的問題,通過調查問卷法、專家訪談法、文獻研究法等研究方法,結合相關績效管理的理論知識(包括目標管理法、關鍵業(yè)績指標法等方法)重新設計了A公司2015年營銷中心的績效管理方案。該方案能夠彌補以前的不足,不僅注重業(yè)績指標和過程指標的同時考核,還特別注重考核的過程的完整性,即實行全面的績效管理體系,包括制定績效計劃、績效實施、績效考核、績效反饋和溝通、績效結果的應用5個方面的系統(tǒng)性和循環(huán)性的過程,希望能真正實現(xiàn)績效管理的作用。同時在制定方案的過程中,跟A公司營銷中心的員工進行了充分的溝通和交流,以期達到理想的效果。通過本方案的實施,希望能促進A公司年度戰(zhàn)略目標的達成,并且?guī)椭嵘鼳公司銷售人員的績效。此外,制定有關提升A公司的營銷中心績效管理的方案,也是對現(xiàn)代企業(yè)管理所做的良性探索以及嘗試,該方案有助于設計適應市場經(jīng)濟條件的績效管理體系,而且值得推廣以保證不同公司營銷中心得以進行借鑒。
[Abstract]:Different enterprises adopt different management methods and measures to manage their employees, hoping to improve the operation effect of enterprises by taking advanced management concept as the guidance, and then implementing a perfect and comprehensive management system. Staff efficiency and market competitiveness. Performance management plays an obvious guiding role in enterprise management. Comprehensive and complete performance management plays an important role in the achievement and provision of organizational performance and individual performance. This paper takes company A as an example, A company is a domestic seed company, marketing center is the most important component of the company's operation. In this paper, by investigating the current situation of performance management in Marketing Center of Company A, we find out the existing problems, through questionnaire, expert interview, literature research and other research methods. Based on the theoretical knowledge of performance management (including target management method, key performance index method, etc.), this paper redesigns the performance management scheme of Company A's 2015 marketing center. The program can make up for the previous deficiencies, not only pay attention to performance indicators and process indicators at the same time, but also pay special attention to the integrity of the assessment process, that is, the implementation of a comprehensive performance management system, including the development of performance plans, performance implementation, The systematic and circular process of performance appraisal, performance feedback and communication, and the application of performance results is hoped to realize the function of performance management. At the same time, in the process of making the plan, we communicate and communicate fully with the staff of company A marketing center, in order to achieve the ideal effect. Through the implementation of this program, we hope to promote the achievement of company A's annual strategic objectives and help improve the performance of company A sales personnel. In addition, it is also a good exploration and attempt to improve the marketing center performance management of company A, which is helpful to design a performance management system adapted to the market economy. And worth popularizing to ensure different company marketing center can carry on reference.
【學位授予單位】：中國地質大學(北京)
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272.92

【共引文獻】

相關碩士學位論文 前3條

1 安光輝;天津A公司人力資源規(guī)劃研究[D];西南交通大學;2014年

2 董凡;職業(yè)教育校企合作現(xiàn)狀分析與改革探究[D];延邊大學;2014年

3 楊彥;四川楊林貿(mào)易有限公司人力資源管理人員勝任力結構研究[D];四川師范大學;2013年

，

本文編號：2344526