【摘要】：在零售革命背景下,百貨店面臨電商和消費(fèi)需求變化等巨大挑戰(zhàn),亟需創(chuàng)新與轉(zhuǎn)型。百貨店創(chuàng)新與轉(zhuǎn)型的路徑,應(yīng)首先回歸"百貨"生態(tài)位和商品為王、顧客為王的本質(zhì),恢復(fù)經(jīng)營(yíng)商品和經(jīng)營(yíng)顧客的本能;在此基礎(chǔ)上,運(yùn)用信息技術(shù)、網(wǎng)絡(luò)技術(shù)和大數(shù)據(jù)技術(shù)等,建立全渠道、體驗(yàn)式、智慧型營(yíng)銷模式。積極探索買手制,增加自營(yíng)比例,為實(shí)現(xiàn)百貨店根本轉(zhuǎn)型創(chuàng)造條件。
[Abstract]:Under the background of retail revolution, department stores are facing enormous challenges, such as changes in e-commerce and consumer demand, and need to innovate and transform. The path of innovation and transformation of department store should first return to "department store" niche and commodity as king, the essence of customer as king, and restore the instinct of managing commodity and operating customer; On this basis, the use of information technology, network technology and big data technology, to establish a full channel, experiential, intelligent marketing model. Actively explore the buying system, increase the proportion of self-support, to achieve the fundamental transformation of department stores to create conditions.
【作者單位】： 北京財(cái)貿(mào)職業(yè)學(xué)院;
【分類號(hào)】：F721
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本文編號(hào)：2335870