【摘要】：正企業(yè)借助產(chǎn)消者的特性,利用反客為主式營(yíng)銷(xiāo)下消費(fèi)者主動(dòng)參與營(yíng)銷(xiāo)的行為,收集到更為精準(zhǔn)的消費(fèi)者數(shù)據(jù),為產(chǎn)品設(shè)計(jì)和營(yíng)銷(xiāo)創(chuàng)新提供依據(jù),使其更貼近消費(fèi)者需求。反客為主式營(yíng)銷(xiāo),是指消費(fèi)者借助網(wǎng)絡(luò)工具,成為營(yíng)銷(xiāo)活動(dòng)的主導(dǎo)者,主動(dòng)發(fā)起營(yíng)銷(xiāo)活動(dòng)或直接參與營(yíng)銷(xiāo)傳播的一種新型的網(wǎng)絡(luò)營(yíng)銷(xiāo)。反客為主式營(yíng)銷(xiāo)改變了傳統(tǒng)營(yíng)銷(xiāo)模式下消費(fèi)者僅是營(yíng)銷(xiāo)受眾的現(xiàn)
[Abstract]:With the help of the characteristics of the consumers, the enterprises take the initiative to participate in the marketing under the anti-customer marketing, collect more accurate consumer data, provide the basis for product design and marketing innovation, and make it more close to the consumer demand. Anti-guest oriented marketing refers to a new type of network marketing in which consumers, with the help of network tools, become the leaders of marketing activities and initiate marketing activities or directly participate in marketing communication. Reverse customer oriented Marketing has changed the traditional marketing model in which consumers are only the audience of marketing
【作者單位】： 中國(guó)海洋大學(xué)管理學(xué)院;
【基金】：教育部青年基金項(xiàng)目“互聯(lián)網(wǎng)+”背景下零售企業(yè)多變協(xié)同發(fā)展研究(16YJC790099)的階段性成果
【分類(lèi)號(hào)】：F274
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本文編號(hào)：2333815