【摘要】：隨著國(guó)內(nèi)保險(xiǎn)業(yè)務(wù)的增長(zhǎng),各保險(xiǎn)企業(yè)競(jìng)爭(zhēng)的熱點(diǎn)將逐步由新用戶的發(fā)展轉(zhuǎn)移到對(duì)存量客戶的維系與價(jià)值提升,要比競(jìng)爭(zhēng)對(duì)手贏得更多的市場(chǎng)和客戶,需要進(jìn)行徹徹底底的改變,從“產(chǎn)品”轉(zhuǎn)為“服務(wù)”,包含產(chǎn)品設(shè)計(jì)、服務(wù)理念、營(yíng)銷方式等方面的轉(zhuǎn)變。俱樂(lè)部(Club)是指由公司組織,會(huì)員在一定條件下自主參加,并具備相應(yīng)權(quán)利和義務(wù)的自由團(tuán)體。車友俱樂(lè)部則是指企發(fā)展私家車車主為會(huì)員,并提供相應(yīng)的會(huì)員服務(wù),培養(yǎng)客戶的忠誠(chéng)度,提升企業(yè)形象。論文中分析了目前保險(xiǎn)公司的產(chǎn)品、價(jià)格等難以在市場(chǎng)競(jìng)爭(zhēng)中形成優(yōu)勢(shì)的原因,提出只有服務(wù)才可以最大限度的與競(jìng)爭(zhēng)對(duì)手區(qū)分開(kāi)來(lái)。而建立車友俱樂(lè)部系統(tǒng)是公司差異化的一種方法。目前,還沒(méi)有能將客戶有效凝聚在一起的途徑,沒(méi)能利用客戶資源為公司創(chuàng)造價(jià)值。為了構(gòu)建公司差異化服務(wù)體系,提高客戶忠誠(chéng)度,增強(qiáng)客戶粘性,車友俱樂(lè)會(huì)將是一個(gè)能讓公司、俱樂(lè)部、會(huì)員和潛在客戶之間溝通、服務(wù)的平臺(tái)首先,論文對(duì)系統(tǒng)的定位、意義、商業(yè)應(yīng)用現(xiàn)狀及研究?jī)?nèi)容進(jìn)行了闡述,確定了系統(tǒng)的功能和目標(biāo),根據(jù)科學(xué)的方法對(duì)需求進(jìn)行分析,形成需求分析用例圖。論文結(jié)合軟件的生命周期和系統(tǒng)設(shè)計(jì)思路,對(duì)系統(tǒng)設(shè)計(jì)概要和數(shù)據(jù)庫(kù)設(shè)計(jì)分別進(jìn)行詳細(xì)說(shuō)明,設(shè)計(jì)概要包括系統(tǒng)架構(gòu)設(shè)計(jì)和功能結(jié)構(gòu)設(shè)計(jì),數(shù)據(jù)庫(kù)設(shè)計(jì)包括數(shù)據(jù)流圖和數(shù)據(jù)結(jié)構(gòu)展示等。其次,介紹了系統(tǒng)的詳細(xì)設(shè)計(jì)和功能實(shí)現(xiàn),系統(tǒng)在實(shí)現(xiàn)過(guò)程中用到了數(shù)據(jù)庫(kù)技術(shù)、ETL技術(shù)、Java技術(shù)及SVN版本管理工具等。為了保證項(xiàng)目質(zhì)量,系統(tǒng)還進(jìn)行了嚴(yán)格的測(cè)試,并最后介紹了系統(tǒng)的部署和上線情況。本文所提出的車友俱樂(lè)部已經(jīng)上線使用并進(jìn)行了有效的推廣,協(xié)助保險(xiǎn)公司達(dá)到了構(gòu)建公司差異化服務(wù)體系,提高現(xiàn)有客戶的忠誠(chéng)程度,增強(qiáng)已有客戶粘性的目標(biāo),提高了公司的整體效益。
[Abstract]:With the growth of domestic insurance business, the hot competition of insurance enterprises will gradually shift from the development of new users to the maintenance and value promotion of stock customers, and win more markets and customers than their competitors. A radical change is needed, from "product" to "service", including product design, service concept, marketing approach, etc. Club (Club) is a free organization organized by a company, its members participating independently under certain conditions and having the corresponding rights and obligations. Car club refers to the development of private car owners as members, and provide corresponding member services, customer loyalty, enhance the image of the enterprise. This paper analyzes the reasons why the products and prices of insurance companies are difficult to form advantages in the market competition, and puts forward that only services can be distinguished from competitors to the maximum extent. The establishment of a car club system is a method of differentiation. At present, there is no way to gather customers together effectively, and not to use customer resources to create value for the company. In order to construct the company's differentiated service system, improve customer loyalty, enhance customer stickiness, car club will be a platform for communication among companies, clubs, members and potential customers. First of all, the paper will position the system. The significance, the present situation of commercial application and the research contents are expounded, the functions and objectives of the system are determined, the requirements are analyzed according to the scientific method, and the requirement analysis use case diagram is formed. Combined with the life cycle of the software and the idea of system design, the paper explains the system design outline and database design in detail. The design outline includes the system architecture design and the function structure design. Database design includes data flow diagram and data structure display. Secondly, the detailed design and function realization of the system are introduced. The database technology, SVN technology and SVN version management tools are used in the implementation of the system. In order to ensure the quality of the project, the system is tested strictly. Finally, the system deployment and online situation are introduced. The car club put forward in this paper has been put into use online and has been effectively promoted to help insurance companies to achieve the goal of building a differentiated service system, improving the loyalty of existing customers, and enhancing the stickiness of existing customers. Improved the overall efficiency of the company.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP311.52
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本文編號(hào)：2238329