【摘要】：隨著互聯(lián)網(wǎng)科技和移動通信技術的發(fā)展和普及,我國互聯(lián)網(wǎng)金融發(fā)展迅猛�；ヂ�(lián)網(wǎng)企業(yè)借助信息數(shù)據(jù)進軍金融領域,對商業(yè)銀行營銷渠道形成直接的沖擊,并產(chǎn)生深遠的影響。本文站在商業(yè)銀行營銷角度,結合互聯(lián)網(wǎng)金融發(fā)展歷程,分析了互聯(lián)網(wǎng)金融對我國商業(yè)銀行營銷渠道的影響,最后就商業(yè)銀行未來營銷渠道的建設提出若干策略。
[Abstract]:With the development and popularization of Internet technology and mobile communication technology, Internet finance is developing rapidly in China. Internet enterprises enter the financial field with the help of information data, which has a direct impact on the marketing channels of commercial banks and has a profound impact. From the perspective of commercial bank marketing and the development of Internet finance, this paper analyzes the influence of Internet finance on the marketing channels of commercial banks in China, and finally puts forward some strategies for the construction of future marketing channels of commercial banks.
【作者單位】： 山西財經(jīng)大學財政金融學院;
【分類號】：F832;F724.6

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本文編號：2236832