【摘要】：正盡管過去十幾年來報(bào)業(yè)總的廣告收入銳減,但對(duì)于今天立足于區(qū)域市場(chǎng)的社區(qū)報(bào)紙來說,爭(zhēng)取廣告收入的努力仍不能被簡(jiǎn)單地視作毫無意義。不同于前互聯(lián)網(wǎng)時(shí)代的報(bào)業(yè)輝煌時(shí)期,如今美國全國性商業(yè)品牌對(duì)地方報(bào)紙的廣告投入寥寥無幾,地方性小商業(yè)實(shí)體的廣告對(duì)于地方報(bào)紙的財(cái)務(wù)健康來說,更顯寶貴和關(guān)鍵。美國《編輯與發(fā)行人》雜志就如何與小商業(yè)實(shí)體廣告客戶打交道,采訪了多位報(bào)業(yè)人士。小客戶,大機(jī)會(huì)情況比預(yù)想的要樂觀一些。根據(jù)一
[Abstract]:Despite the sharp decline in total advertising revenue over the past decade, efforts to secure advertising revenue cannot simply be seen as meaningless for community newspapers, which today are based in regional markets. Different from the brilliant period of newspaper industry in the pre-Internet era, the national commercial brands of the United States now spend very little on the advertising of local newspapers, and the advertisements of local small business entities are more valuable and crucial to the financial health of local newspapers. Us Editor and publisher magazine interviewed a number of newspaper people on how to deal with small business advertisers. Small client, big opportunity situation is more optimistic than expected. According to one
【作者單位】： 《編輯與發(fā)行人》雜志;
【分類號(hào)】：G219.712-F
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本文編號(hào)：2230171