數(shù)字產(chǎn)消融合背景下美國自出版研究
發(fā)布時間：2018-08-05 09:30
【摘要】：1980年阿爾文·托夫勒在著作《第三次浪潮》中提出消費者成為生產(chǎn)者,生產(chǎn)者成為消費者,生產(chǎn)者和消費者的分界逐漸模糊并逐呈現(xiàn)融合的趨勢。產(chǎn)消融合最先應(yīng)用的領(lǐng)域是經(jīng)濟(jì)領(lǐng)域,最早的表現(xiàn)方式則為以Self-help為主要形式的消費活動。伴隨著Web 2.0技術(shù)的逐漸成熟,大規(guī)模協(xié)同創(chuàng)作、用戶生產(chǎn)內(nèi)容在內(nèi)容行業(yè)的上升趨勢,倒逼理論研究者重新審視內(nèi)容創(chuàng)作層面生產(chǎn)者與消費者融合的趨勢。Web 2.0技術(shù)使文本、圖片、視頻、音頻等領(lǐng)域中,生產(chǎn)者和消費者之間大規(guī)�；雨P(guān)系成為現(xiàn)實。既有的傳播關(guān)系打破,傳播權(quán)力實現(xiàn)重塑。美國的自出版起源早,其數(shù)字出版行業(yè)發(fā)展迅速,出版業(yè)規(guī)模全球第一。此外,美國數(shù)字版稅歷經(jīng)沿革,發(fā)展成為世界先驅(qū)。美國自出版在成熟的出版業(yè)中得到了較為豐富的資源。因此,美國的自出版發(fā)展在產(chǎn)消融合中表現(xiàn)出獨特的發(fā)展路徑,且自出版市場成熟度較高。與此同時,國內(nèi)的自出版則處在上升期,研究美國自出版發(fā)展路徑對中國自出版發(fā)展具有較強的借鑒意義。起源19世紀(jì)的自出版是指作者在繞過傳統(tǒng)出版商的情況下,作者自行出版的特殊出版業(yè)態(tài),最早的形態(tài)為自費出版。在自出版模式中,作者控制包括圖書的裝幀、體例、價格、發(fā)行、市場營銷、分銷等環(huán)節(jié)。而伴隨著網(wǎng)絡(luò)信息技術(shù)的普及與發(fā)展,一方面,作者利用網(wǎng)絡(luò)平臺實現(xiàn)紙質(zhì)書或者電子書的出版。作者在出版的過程中,擁有較強的自主性,深入?yún)⑴c編輯、出版與發(fā)行。作者在出版互動中實現(xiàn)了產(chǎn)消者的統(tǒng)一。另一方面,讀者借助Web 2.0技術(shù)提供的共享平臺,能夠更多地對作者的創(chuàng)作施加權(quán)力,甚至是協(xié)同創(chuàng)作以及個性化作品定制。增強現(xiàn)實與虛擬現(xiàn)實技術(shù),為自出版中讀者與作者互動關(guān)系由人機互動變?yōu)檎鎸嵉娜穗H互動。此外,讀者以生產(chǎn)者與消費者的雙重角色參與到作品創(chuàng)作與營銷中,實現(xiàn)多維度的產(chǎn)消融合。因而,美國的自出版借助技術(shù)互動實現(xiàn)了作者與讀者產(chǎn)消融合的同步實現(xiàn)。讀者與作者角色的重新定位,在促成產(chǎn)消融合經(jīng)濟(jì)的同時,對新的傳播關(guān)系與傳受權(quán)力進(jìn)行了構(gòu)建。但這種權(quán)力變化的背后,自出版作者社會角色的認(rèn)知度以及讀者作為協(xié)同創(chuàng)作的隱形權(quán)力被自出版的參與者——自出版作者、自出版服務(wù)商,包涵讀者本身,在一種互動交往的狂歡中淹沒。自出版作者的名譽資產(chǎn)、讀者的數(shù)據(jù)隱私問題成為影響自出版良性發(fā)展的重要因素。對國內(nèi)正處在上升期的自出版產(chǎn)業(yè)而言,洞悉美國自出版產(chǎn)業(yè)發(fā)展中隱含的問題,有利于規(guī)范國內(nèi)自出版業(yè)務(wù)。選題從實際操作層面,對產(chǎn)消融合背景下,美國自出版面臨的融合共享的媒介生態(tài)環(huán)境、人機互動的技術(shù)形態(tài)以及產(chǎn)消融合對自出版作者以及作者話語形態(tài)、社會關(guān)系進(jìn)行了深入剖析,力圖尋找到健康的發(fā)展模式,并為國內(nèi)自出版的發(fā)展提供應(yīng)有的借鑒。在此研究思路框架下,本文主要采用文獻(xiàn)分析、對比研究、個案分析等質(zhì)化研究方法,分析國內(nèi)外產(chǎn)消融合、自出版的發(fā)展現(xiàn)狀、學(xué)界研究的偏向與盲點,探索出在利好政策導(dǎo)向與"互聯(lián)網(wǎng)+"趨勢導(dǎo)向下,國內(nèi)自出版的發(fā)展路徑與發(fā)展重點。
[Abstract]:In 1980, Alvin Toffler proposed that the consumer became a producer in the third wave of works, the producer became a consumer, and the demarcation between producers and consumers was gradually blurred and merged. The first field of application was the economic field, and the earliest expression formula was the consumption of Self-help as the main form. With the gradual maturity of Web 2 technology, large-scale collaborative creation, the rising trend of user production content in the content industry, the theoretical researchers reexamine the trend of integration between producers and consumers in content creation level.Web 2 technology, which makes large-scale interaction between producers and consumers in the fields of text, picture, video, audio frequency and so on. The relationship has become a reality. The existing communication relationship is broken and the power of communication is reshaped. The origin of American Self Publishing is early, its digital publishing industry has developed rapidly and the publishing industry has the world's largest scale. In addition, the American Digital royalty has developed into a world pioneer. Therefore, the Self Publishing Development of the United States shows a unique development path in the integration of production and elimination, and the maturity of the self publishing market is high. At the same time, the Self Publishing in China is on the rise. The study of the self publishing development path of the United States has a strong reference to the development of China's Self Publishing. The Self Publishing in nineteenth Century refers to the author's bypassing the tradition. In the case of the publisher, the earliest form of the special publishing industry published by the author has been published at its own expense. In the self publishing model, the author controls the binding, style, price, distribution, marketing and distribution of books, along with the popularization and development of network information technology. On the one hand, the author uses the network platform to realize paper books. Or the publication of e-books. In the process of publishing, the author has a strong autonomy and in-depth participation in editors, publishing and publishing. The author realizes the unification of the producers in the publication interaction. On the other hand, the readers can use the sharing platform provided by the Web 2 technology to exert more power to the author's creation, even the collaborative creation. Personalized work customization, augmented reality and virtual reality technology, for the interactive relationship between the reader and the author from human interaction to real interpersonal interaction in Self Publishing. In addition, the reader participates in the creation and marketing of the works with the dual roles of producers and consumers to achieve multi-dimensional fusion. The reorientation of the author and the reader is realized. The reorientation of the reader and the author's role is to build the new communication and transmission power while contributing to the integration of the economy. But behind this change of power, the cognitive degree of the author's social role and the invisible power of the reader as a cooperative creation is made. Self published participants, self publishers, self publishers, and readers themselves, are inundated in a carnival of interactive communication. Since the publishers' reputation assets are published, the data privacy of the readers has become an important factor affecting the benign development of the publication. The hidden problems in the development of the industry are conducive to the standardization of the domestic self publishing business. From the practical operation level, the media ecological environment, the technical form of human-computer interaction and the integration of the author as well as the author, and the social relations of the author, the author and the author, and the social relations are deep under the background of the integration of production and elimination in the background of the integration of production and elimination. Analysis, trying to find a healthy development model, and to provide due reference for the development of domestic Self Publishing. Under the framework of this study, this paper mainly uses literature analysis, comparative study, case analysis and other qualitative research methods, analyzes the domestic and foreign integration of production and elimination, the status of the development of Self Publishing, the bias and blind spot of the academic research, and explores the Under the guidance of policy orientation and the trend of "Internet +", the development path and development focus of domestic self publishing are focused.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G230.7;G239.712
本文編號：2165372
[Abstract]:In 1980, Alvin Toffler proposed that the consumer became a producer in the third wave of works, the producer became a consumer, and the demarcation between producers and consumers was gradually blurred and merged. The first field of application was the economic field, and the earliest expression formula was the consumption of Self-help as the main form. With the gradual maturity of Web 2 technology, large-scale collaborative creation, the rising trend of user production content in the content industry, the theoretical researchers reexamine the trend of integration between producers and consumers in content creation level.Web 2 technology, which makes large-scale interaction between producers and consumers in the fields of text, picture, video, audio frequency and so on. The relationship has become a reality. The existing communication relationship is broken and the power of communication is reshaped. The origin of American Self Publishing is early, its digital publishing industry has developed rapidly and the publishing industry has the world's largest scale. In addition, the American Digital royalty has developed into a world pioneer. Therefore, the Self Publishing Development of the United States shows a unique development path in the integration of production and elimination, and the maturity of the self publishing market is high. At the same time, the Self Publishing in China is on the rise. The study of the self publishing development path of the United States has a strong reference to the development of China's Self Publishing. The Self Publishing in nineteenth Century refers to the author's bypassing the tradition. In the case of the publisher, the earliest form of the special publishing industry published by the author has been published at its own expense. In the self publishing model, the author controls the binding, style, price, distribution, marketing and distribution of books, along with the popularization and development of network information technology. On the one hand, the author uses the network platform to realize paper books. Or the publication of e-books. In the process of publishing, the author has a strong autonomy and in-depth participation in editors, publishing and publishing. The author realizes the unification of the producers in the publication interaction. On the other hand, the readers can use the sharing platform provided by the Web 2 technology to exert more power to the author's creation, even the collaborative creation. Personalized work customization, augmented reality and virtual reality technology, for the interactive relationship between the reader and the author from human interaction to real interpersonal interaction in Self Publishing. In addition, the reader participates in the creation and marketing of the works with the dual roles of producers and consumers to achieve multi-dimensional fusion. The reorientation of the author and the reader is realized. The reorientation of the reader and the author's role is to build the new communication and transmission power while contributing to the integration of the economy. But behind this change of power, the cognitive degree of the author's social role and the invisible power of the reader as a cooperative creation is made. Self published participants, self publishers, self publishers, and readers themselves, are inundated in a carnival of interactive communication. Since the publishers' reputation assets are published, the data privacy of the readers has become an important factor affecting the benign development of the publication. The hidden problems in the development of the industry are conducive to the standardization of the domestic self publishing business. From the practical operation level, the media ecological environment, the technical form of human-computer interaction and the integration of the author as well as the author, and the social relations of the author, the author and the author, and the social relations are deep under the background of the integration of production and elimination in the background of the integration of production and elimination. Analysis, trying to find a healthy development model, and to provide due reference for the development of domestic Self Publishing. Under the framework of this study, this paper mainly uses literature analysis, comparative study, case analysis and other qualitative research methods, analyzes the domestic and foreign integration of production and elimination, the status of the development of Self Publishing, the bias and blind spot of the academic research, and explores the Under the guidance of policy orientation and the trend of "Internet +", the development path and development focus of domestic self publishing are focused.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G230.7;G239.712
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相關(guān)碩士學(xué)位論文 前1條
1 陶慶娟;數(shù)字產(chǎn)消融合背景下美國自出版研究[D];山東大學(xué);2017年
，本文編號：2165372
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