基于勝任力模型的A公司營銷經(jīng)理招聘選拔體系研究
[Abstract]:With the development of global knowledge economy, the competition between enterprises has turned from the traditional product competition strategy to the strategy of talent competition. The management status of human resources is also prominent and important in the organization management of enterprises. The work output of employees is usually used to judge whether a enterprise can satisfy the customer for a long time or not. And the important standard of the market demand. The enterprise can pay attention to the management of the talent of the company, and carry on the effective and reasonable management, these will have the direct influence on the employee's work result. Therefore, we can see that it is the most essential meaning of the operation process of the enterprise to manage the customer through the reasonable management personnel. In the face of increasingly competitive market, the key to how enterprises can have a sustainable competitive advantage is that the enterprise must hold its own unique core competence. The employees master the corresponding core competence. This skill will directly promote and promote the development of the core competitiveness of the enterprise. The organization creates the competitiveness of the behavior, the above all kinds of important factors constitute the content of the core competence. How to manage and maintain a reasonable dynamic relationship between employees and job matching, which is undoubtedly the core of human resource management in the enterprise. In the past human resource management, the management of the enterprise has been maintained on the basis of position management. In the traditional way, a complete program and program have been formed in the process of continuous development, which specifically covers the generation of job instructions, data post processing tools, information collection channels, etc. this inherent method is limited to focus on the work content itself, instead of stripping many important core contents, which are complementary to each other. The contents include post analysis, personnel recruitment, salary composition, performance assessment and employee motivation. Modern enterprise management should change the traditional position as the focus of research, and should change the management thought of the person as a post in time to adapt to the present advanced management mode. The key content in the study is especially in the study of the relationship between the inner quality and the work performance. The inner quality of the human is mainly including the knowledge structure, the professional skill, the personality quality, the internal drive and so on. Therefore, the research based on the competence in the human resource management of modern enterprises is generally concerned by the professional scholars and the enterprise managers. This article is based on the background of development, connotation, academic research, practical operation, professional work, and its recruitment and application in the human resources department of the global enterprise. The main content of this thesis is the application of A's competency model in marketing managers. The first step of this paper is to analyze the overall recruitment situation of A company. At the same time, a series of inappropriate situations in the recruitment process have been summarized. At the same time, because the company is in the period of rapid expansion of the business, the existing personnel task of various departments of the company is aggravated, the work efficiency is lagging behind and the staff gap has increased greatly. Secondly, the employee turnover rate has been high in the last three years of A company, and the company has been in this day. The critical personnel situation began to pay attention to and begin to solve the basic reason that.A company caused this situation. The recruitment strategy of the company has not been reasonable and standardized, the personnel system is not complete. This paper takes the marketing manager of A company as a typical example, preliminarily plans the winning power quality model, about the individual situation of the applicant, Work experience, quality, and potential characteristics are carried out strictly according to the process guidance and standard requirements of the A company's competency model. Finally, a reasonable solution is proposed for the problems arising in the recruitment and development of the human resources department of A company.
【學(xué)位授予單位】:東華大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:F272.92
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