【摘要】：以我國(guó)三大都市圈為案例地,以旅行社官網(wǎng)上的旅游線路為基礎(chǔ)數(shù)據(jù),運(yùn)用數(shù)量統(tǒng)計(jì)分析、對(duì)比分析、CorelDraw制圖等方法,分析了國(guó)內(nèi)觀光旅游者的空間行為模式與特征,從市場(chǎng)空間結(jié)構(gòu)角度總結(jié)了三大都市圈國(guó)內(nèi)旅游者的行為規(guī)律。研究發(fā)現(xiàn),中遠(yuǎn)程旅游者傾向于選擇大城市作為主要目的地;鄰近省區(qū)客源市場(chǎng)偏向于以核心城市和距客源地較近的城市為主要活動(dòng)節(jié)點(diǎn)。內(nèi)部市場(chǎng)方面,北京、上海、廣州分別是三大都市圈主要的國(guó)內(nèi)客源輸出城市;都市圈各城市與客源市場(chǎng)具有層級(jí)對(duì)應(yīng)關(guān)系。通過(guò)對(duì)三大都市圈的比較研究,得出京津冀都市圈旅游發(fā)展均衡度較低,長(zhǎng)三角都市圈旅游業(yè)呈網(wǎng)絡(luò)化發(fā)展,珠三角都市圈旅游發(fā)展存在較大差異,都市圈整體旅游目的地尚未形成。研究結(jié)論為都市圈旅游市場(chǎng)開(kāi)發(fā)和旅游企業(yè)針對(duì)性的產(chǎn)品設(shè)計(jì)與營(yíng)銷(xiāo)提供了有益的參考。
[Abstract]:Taking the three metropolitan areas of our country as an example, taking the tourist routes on the official website of travel agencies as the basic data, using quantitative statistical analysis and comparative analysis of the methods of CorelDraw cartography, this paper analyzes the spatial behavior patterns and characteristics of domestic sightseeing tourists. From the perspective of market spatial structure, this paper summarizes the behavior rules of domestic tourists in the three metropolitan areas. It is found that middle distance tourists tend to choose large cities as their main destinations, while the neighboring provinces tend to prefer core cities and cities close to the tourist destinations as the main activity nodes. In terms of internal market, Beijing, Shanghai and Guangzhou are the main domestic passenger export cities in the three metropolitan areas, and each city in the metropolitan area has a hierarchical correspondence with the tourist market. Through the comparative study of the three metropolitan areas, it is concluded that the tourism development equilibrium of the Beijing-Tianjin-Hebei metropolitan area is low, the tourism of the Yangtze River Delta metropolitan area is developing on the network, and the tourism development of the Pearl River Delta metropolitan area is quite different. The overall tourist destination of the metropolitan area has not yet been formed. The conclusion provides a useful reference for the development of tourism market and the product design and marketing of tourism enterprises.
【作者單位】： 滁州學(xué)院地理信息與旅游學(xué)院;安徽師范大學(xué)國(guó)土資源與旅游學(xué)院旅游發(fā)展與規(guī)劃研究中心;
【基金】：國(guó)家自然科學(xué)基金重大項(xiàng)目(編號(hào):41230631)
【分類(lèi)號(hào)】：F592.7
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本文編號(hào)：2156531