發(fā)布時(shí)間：2018-07-28 15:14

【摘要】：隨著我國旅游市場(chǎng)持續(xù)發(fā)展,旅游消費(fèi)水平日益提高,游客出游經(jīng)驗(yàn)不斷增長,追求個(gè)性化旅游方式的旅游者越來越多,旅游消費(fèi)需求由過去單一的觀光娛樂開始向個(gè)性化和參與性轉(zhuǎn)變。千篇一律、大同小異的旅游線路和旅游服務(wù)對(duì)大多數(shù)旅游者的吸引力明顯下降,使得部分年輕人和稍有經(jīng)驗(yàn)的旅游者逐漸舍棄隨團(tuán)出游,轉(zhuǎn)而追求差異化、個(gè)性化的旅游服務(wù)。由于國內(nèi)傳統(tǒng)的大眾旅游模式已不能更好地滿足新時(shí)期游客的個(gè)性化需求,定制服務(wù)視角下的旅游方式發(fā)展亦不成熟,成為國內(nèi)旅游業(yè)供需平衡的一個(gè)新矛盾。在智慧旅游時(shí)代背景下,定制旅游作為一種新旅游消費(fèi)方式,基于它的獨(dú)特性和針對(duì)性,成為個(gè)人、家庭和集體出游時(shí)考慮的新選擇。定制旅游區(qū)別于傳統(tǒng)旅游,具有鮮明的時(shí)代特征與明顯的競(jìng)爭(zhēng)優(yōu)勢(shì),迎合了旅游消費(fèi)需求的新發(fā)展。如何解決現(xiàn)行定制旅游發(fā)展中存在的問題,完成由傳統(tǒng)旅游向定制旅游的轉(zhuǎn)變,成為現(xiàn)代旅游業(yè)亟待研究的一大課題。本文在查閱相關(guān)文獻(xiàn)基礎(chǔ)上,結(jié)合調(diào)研收集的數(shù)據(jù)資料和實(shí)例,采用文獻(xiàn)分析、對(duì)比分析、統(tǒng)計(jì)分析和調(diào)查研究的方法對(duì)定制服務(wù)視角下的旅游方式發(fā)展進(jìn)行研究。首先,論文從定制服務(wù)視角,比較了團(tuán)隊(duì)游、自助行及定制旅游的特點(diǎn)與區(qū)別,分析了定制旅游在服務(wù)、產(chǎn)品和營銷角度有別于其他旅游方式的特征,指出定制旅游能夠讓游客按照現(xiàn)實(shí)需求安排吃、住、行、游、購、娛,充分行使自主權(quán),省心省時(shí)省力地享受其他旅游方式所不具有的定制化體驗(yàn)和樂趣,最大程度地實(shí)現(xiàn)個(gè)性化旅游消費(fèi)需求。其次,通過研究定制旅游市場(chǎng)發(fā)展現(xiàn)狀,對(duì)定制旅游進(jìn)行SWOT分析,討論了目前國內(nèi)定制旅游發(fā)展的優(yōu)勢(shì)和機(jī)會(huì),從劣勢(shì)及威脅角度發(fā)現(xiàn)限制定制旅游發(fā)展的問題所在。然后,從定制旅游企業(yè)定制模式、服務(wù)方式、營銷方式和管理方式四個(gè)角度研究了定制旅游方式。最后,論文從體系建設(shè)、技術(shù)平臺(tái)和人才培養(yǎng)創(chuàng)新方面探討如何為定制旅游發(fā)展提供支持和保障,分析了定制旅游進(jìn)一步發(fā)展的建議、趨勢(shì)和遠(yuǎn)景。本文對(duì)國內(nèi)定制旅游的理論和實(shí)踐發(fā)展,對(duì)定制旅游供需雙方都有一定的理論指導(dǎo)和實(shí)際借鑒作用。
[Abstract]:With the sustainable development of tourism market in our country, the level of tourism consumption is improving day by day, the tourist travel experience is increasing, and more tourists are pursuing individualized tourism mode. Tourism consumption demand from the past a single tourism entertainment began to change to personalized and participatory. In the same way, the attraction of the similar tour routes and services to most tourists is obviously decreased, which makes some young people and some experienced tourists gradually abandon the group tours and pursue the differentiated and individualized tourism services. Because the traditional mass tourism mode in China can not better meet the needs of tourists in the new period, and the tourism mode from the perspective of customized service is not mature, it has become a new contradiction in the balance of domestic tourism supply and demand. Under the background of intelligent tourism era, custom-made tourism, as a new mode of tourism consumption, based on its uniqueness and pertinence, has become a new choice when individuals, families and groups travel. Different from traditional tourism, custom-made tourism has distinct characteristics of the times and obvious competitive advantages, which caters to the new development of tourism consumption demand. How to solve the existing problems in the development of custom-made tourism and complete the transition from traditional tourism to custom-made tourism has become an urgent research topic of modern tourism. On the basis of consulting relevant literature, this paper studies the development of tourism mode from the perspective of customized service by means of literature analysis, comparative analysis, statistical analysis and investigation on the basis of the data and examples collected by investigation and investigation. First of all, the paper compares the characteristics and differences of group tour, self-help travel and custom tourism from the view of custom-made service, analyzes the characteristics of custom-made tourism in service, product and marketing, which are different from other tourism modes. It is pointed out that custom-made tourism can allow tourists to arrange food, accommodation, travel, shopping, entertainment, and fully exercise their autonomy according to the actual needs, and save time and effort to enjoy the customized experience and pleasure that other tourism modes do not have. To maximize the realization of personalized tourism consumption demand. Secondly, by studying the current situation of custom-made tourism market, this paper makes a SWOT analysis of custom-made tourism, discusses the advantages and opportunities of the development of domestic custom-made tourism at present, and finds out the problems restricting the development of custom-made tourism from the perspective of disadvantages and threats. Then, the custom-made tourism mode, service mode, marketing mode and management mode are studied from four angles: customized tourism enterprise customization mode, service mode, marketing mode and management mode. Finally, the paper discusses how to provide support and guarantee for the development of custom-made tourism from the aspects of system construction, technology platform and talent training innovation, and analyzes the suggestions, trends and prospects of further development of custom-made tourism. This paper provides some theoretical guidance and practical reference to the development of domestic customized tourism theory and practice as well as to the supply and demand of customized tourism.
【學(xué)位授予單位】：陜西科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592

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