【摘要】：隨著移動(dòng)互聯(lián)網(wǎng)的發(fā)展,智能手機(jī)的普及以及其他智能終端的出現(xiàn),很多人的生活方式都被改變。對于智能手機(jī)而言,人們已經(jīng)不能滿足手機(jī)的外觀和手機(jī)原有基本功能的使用。軟件開發(fā)商為了迎合市場的需求,推出了琳瑯滿目的手機(jī)客戶終端,這些APP給人們帶來了全新的個(gè)性化體驗(yàn),手機(jī)已經(jīng)變成了人們生活中必不可少的交流工具。本文就新媒體環(huán)境下出現(xiàn)的用戶喜歡用手機(jī)智能客戶終端聽廣播的這種情況,進(jìn)行了研究和分析。這種定制化音頻媒介的出現(xiàn),轉(zhuǎn)變了用戶收聽廣播的方式。對于傳統(tǒng)廣播領(lǐng)域而言,移動(dòng)互聯(lián)網(wǎng)的發(fā)展推動(dòng)了收聽的移動(dòng)化,聽眾逐漸趨于網(wǎng)民化,使得傳統(tǒng)廣播慢慢向網(wǎng)絡(luò)化融合。特別是收聽廣播的手機(jī)APP的普遍使用,例如國內(nèi)的蜻蜓FM、英國的哈克尼播客、以及美國的潘多拉電臺通過成功運(yùn)用APP技術(shù),產(chǎn)生了很多定制化音頻媒介中的典型案例。這些定制化音頻媒介細(xì)分了傳統(tǒng)廣播的收聽終端市場,不論在內(nèi)容、受眾、技術(shù)和營銷方式方面都有很大的影響,對于這些影響,本文相應(yīng)地給出一些自己的思考和建議。對于傳統(tǒng)廣播來說,定制化音頻媒介的出現(xiàn)意味著傳統(tǒng)廣播必須積極的調(diào)整自身定位,加強(qiáng)媒體融合,完成從單一渠道向多元渠道的轉(zhuǎn)變和價(jià)值的提升,推動(dòng)傳統(tǒng)廣播在現(xiàn)有價(jià)值的空間中產(chǎn)業(yè)化調(diào)整,通過尋求新的動(dòng)力與上升空間,在轉(zhuǎn)型過程中重塑價(jià)值,從而實(shí)現(xiàn)廣播的新一輪變革與發(fā)展。
[Abstract]:With the development of mobile Internet, the popularity of smart phones and the emergence of other smart terminals, many people's lifestyles have been changed. For smart phones, people can no longer meet the appearance of mobile phones and the use of the original basic functions of mobile phones. In order to meet the needs of the market, software developers have launched a variety of mobile phone customer terminals, these apps have brought people a new personalized experience, mobile phone has become an indispensable tool in people's lives. This paper studies and analyzes the situation that users like to listen to the broadcast in the new media environment. The emergence of this customized audio medium has changed the way users listen to the broadcast. For the traditional broadcasting field, the development of the mobile Internet promotes the mobile listening, the audience gradually tends to the Internet, making the traditional broadcast slowly to the network integration. In particular, the widespread use of mobile phone app, such as dragonfly FM, Hackney podcast in Britain, and Pandora radio in the United States, through the successful use of app technology, has produced many typical cases in customized audio media. These customized audio media subdivide the listening terminal market of traditional broadcasting, which has great influence on content, audience, technology and marketing methods. For these effects, this paper gives some thoughts and suggestions accordingly. For traditional broadcasting, the emergence of customized audio media means that traditional broadcasting must actively adjust its own positioning, strengthen media integration, complete the transition from a single channel to multiple channels and enhance its value. To promote the industrialization adjustment of traditional broadcasting in the space of existing value, by seeking new power and rising space, remolding the value in the process of transformation, thus realizing a new round of reform and development of broadcasting.
【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G220

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相關(guān)期刊論文 前1條

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本文編號：2135749