【摘要】：國際金融危機(jī)引發(fā)全球價(jià)值鏈重構(gòu)以來,中國企業(yè)價(jià)值權(quán)力不斷銷蝕、經(jīng)營逐步陷入困境。傳統(tǒng)的全球價(jià)值鏈分工具有"雙面效應(yīng)"。當(dāng)代全球價(jià)值鏈重構(gòu)呈現(xiàn)以下特征:產(chǎn)業(yè)鏈布局"分散式"與"集中式"結(jié)構(gòu)重新布局;產(chǎn)品附加值"微笑曲線"與"彩虹曲線"并行不悖;世界制造中心、科技中心和貿(mào)易中心"三中心"分離與發(fā)達(dá)國家"再工業(yè)化"同步實(shí)施;"貿(mào)易自由"與"貿(mào)易保護(hù)主義"策略交替使用。在全球價(jià)值鏈重構(gòu)中,中國企業(yè)須調(diào)整戰(zhàn)略定位和策略選擇,解決好業(yè)務(wù)領(lǐng)域多元化與專業(yè)化、提升價(jià)值鏈的技術(shù)創(chuàng)新與營銷模式創(chuàng)新、全球價(jià)值鏈與國內(nèi)價(jià)值鏈的選擇與組合、內(nèi)生性增長與外生性增長的能力建設(shè)等基本問題。
[Abstract]:Since the global value chain reconstruction caused by the international financial crisis, the value power of Chinese enterprises has been continuously eroded, and the management has gradually fallen into difficulties. The traditional division of labor in global value chain has double-sided effect. Contemporary global value chain reconfiguration presents the following characteristics: industrial chain layout "decentralized" and "centralized" structural reconfiguration; product added value "smile curve" and "rainbow curve" parallel; world manufacturing center, The separation of "three centers" of science and technology center and trade center is carried out synchronously with "reindustrialization" of developed countries, and "free trade" and "trade protectionism" tactics are used alternately. In the reconstruction of global value chain, Chinese enterprises should adjust their strategic orientation and strategic choice, solve the diversification and specialization of business field, and upgrade the technological innovation and marketing mode innovation of value chain. The selection and combination of global value chain and domestic value chain, the capacity-building of endogenous growth and exogenous growth.
【作者單位】： 南通職業(yè)大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】：江蘇省科技廳科技計(jì)劃項(xiàng)目“發(fā)揮企業(yè)家創(chuàng)新主導(dǎo)作用的政策與制度研究”(項(xiàng)目編號(hào):BR2015012) 南通市社科基金項(xiàng)目重點(diǎn)課題“通商‘雙創(chuàng)’研究”(項(xiàng)目編號(hào):2015ANT003)
【分類號(hào)】：F279.2

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