【摘要】：近年來,隨著綜藝市場的競爭升級以及廣電總局相關(guān)限令的陸續(xù)發(fā)布,各電視機(jī)構(gòu)意識到差異化的節(jié)目內(nèi)容對于頻道品牌塑造的重要性,一些電視臺開始將目光轉(zhuǎn)向不在禁令之內(nèi)的喜劇綜藝節(jié)目。但是,各大電視機(jī)構(gòu)扎堆喜劇綜藝市場也引發(fā)了一些問題:過度依賴明星、喜劇人才難尋、創(chuàng)新意識淡薄等等。誠然,喜劇綜藝節(jié)目僅靠制造笑聲已不能留住觀眾的注意力并產(chǎn)生持久影響力。東方衛(wèi)視率先提出“將原創(chuàng)力量進(jìn)行到底”的戰(zhàn)略構(gòu)想并為中國電視熒屏貢獻(xiàn)了一批優(yōu)質(zhì)的原創(chuàng)喜劇類綜藝節(jié)目。這些節(jié)目定位精準(zhǔn)、模式新穎、內(nèi)容豐富,無論在內(nèi)容編排、節(jié)目形式還是在營銷策略上都富有創(chuàng)新性并取得了良好的傳播效果和廣泛的社會影響力,凸顯了省級上星衛(wèi)視的改革決心、創(chuàng)新魄力與踐行精神。東方衛(wèi)視對喜劇綜藝節(jié)目的探索在獲得成功之后也為我國其他同類節(jié)目帶來了寶貴經(jīng)驗(yàn):堅(jiān)持內(nèi)容原創(chuàng),培育優(yōu)秀編劇;挖掘草根藝人,完善培養(yǎng)機(jī)制;弘揚(yáng)喜劇精神,明確價(jià)值導(dǎo)向。同時(shí),這也啟示我們只有不斷集思廣益、創(chuàng)新創(chuàng)優(yōu),我國的綜藝節(jié)目市場才能遍地開花、笑聲永駐。
[Abstract]:In recent years, as the competition in the variety arts market has been upgraded and the relevant restrictions issued by the State Administration of Radio, Film and Television, various television organizations have realized the importance of differentiated program content for channel branding. Some TV stations are turning their eyes to comedy variety shows that are not banned. However, the TV organizations in the comedy variety market also caused some problems: excessive reliance on stars, comedy talent difficult to find, weak sense of innovation and so on. To be sure, comedy variety shows can no longer hold viewers' attention and make lasting impact by making laughter alone. Dongfang Satellite TV took the lead in putting forward the strategic idea of "carrying the original power to the end" and contributed a number of high-quality original comedy variety shows to the Chinese TV screen. These programs are accurate in orientation, novel in mode, rich in content, innovative in content arrangement, program form and marketing strategy, and have achieved good communication effect and wide social influence. Highlights the provincial star satellite TV reform determination, innovation and practice spirit. Oriental Satellite TV's exploration of comedy variety shows has also brought valuable experience to other similar programs in China: persisting in original content, cultivating excellent screenwriters, digging grassroots entertainers, perfecting training mechanism, carrying forward the spirit of comedy. Clear value orientation. At the same time, this also enlightens us that only by constantly brainstorming, innovating and creating excellence, can the variety show market of our country blossom everywhere and laugh forever.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G222

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