【摘要】：隨著全世界進入一個信息國際化的時代,新聞報道不再僅局限于國內,互聯(lián)網(wǎng)的迅猛發(fā)展為信息傳播帶來了極大的便利性。網(wǎng)絡新聞則以其特有的方式,快速且高效地將信息傳遞給讀者,成為我們快速及全面了解世界的一種重要工具。網(wǎng)絡新聞具有信息量大、效性強、超文本特質、覆蓋范圍廣等優(yōu)勢。網(wǎng)絡新聞的受眾期望以最快、最有效、最便捷的方式獲得來自國內外的新聞。為了滿足人們的需求,新聞翻譯則顯得尤為重要。近年來,新聞的翻譯問題也一直困擾著大眾媒體,一方面,傳媒事業(yè)的迅速發(fā)展急切需要大量的新聞翻譯,另一方面,缺少對新聞翻譯方法的教學與普及,制約著新聞翻譯事業(yè)的發(fā)展。本文旨在以翻譯實踐中的營銷新聞為例,探究營銷新聞類的翻譯方法與策略。首先,簡介項目背景,闡述研究意義及目的。其次,對營銷新聞的文體特征進行概括分析,從譯入語層面總結重要特點。通過實例分析,包括如何確定譯文主題,如何處理原文標題及如何準確處理專業(yè)術語,如何提煉簡潔、有效的翻譯方法及策略等。作者提出了自己對營銷新聞翻譯的一些認識,以期為今后翻譯同類型文本提供參考借鑒。最后,作者得出結論,我們應該從篇章,標題和語句層面,要做到準確理解文章信息,把握文章重點,以讀者為導向,翻譯出更高質量的文章。
[Abstract]:With the world entering an era of information internationalization, news reports are no longer confined to the domestic, the rapid development of the Internet has brought great convenience for the dissemination of information. Network news is a kind of important tool for us to quickly and comprehensively understand the world by transmitting information to readers quickly and efficiently in its unique way. Network news has the advantages of large amount of information, strong effectiveness, hypertext and wide coverage. The audience of network news expects to get news from home and abroad in the fastest, most effective and convenient way. In order to meet the needs of people, news translation is particularly important. In recent years, the problem of news translation has been perplexing the mass media. On the one hand, the rapid development of the media industry urgently needs a large number of news translation, on the other hand, there is a lack of teaching and popularization of news translation methods. It restricts the development of news translation. Taking marketing news in translation practice as an example, this paper explores the translation methods and strategies of marketing news. First of all, the background of the project is briefly introduced, and the significance and purpose of the research are expounded. Secondly, the stylistic features of marketing news are summarized, and the important features are summarized from the target language level. Through the example analysis, including how to determine the theme of the translation, how to deal with the title of the original text and how to deal with the technical terms accurately, how to refine succinct, effective translation methods and strategies, etc. The author puts forward his own understanding of marketing news translation in order to provide reference for translation of the same type of text in the future. Finally, the author concludes that we should understand the information of the article accurately, grasp the key points of the article and translate the articles with higher quality from the aspects of text, title and sentence.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：H315.9

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本文編號：2124968