本文選題：外來者劣勢(shì) + 扎根理論��； 參考：《管理科學(xué)》2015年02期

【摘要】：外來者劣勢(shì)是新興經(jīng)濟(jì)體跨國(guó)企業(yè)國(guó)際化過程中面臨的顯著劣勢(shì),現(xiàn)有理論在新興經(jīng)濟(jì)體跨國(guó)企業(yè)如何克服外來者劣勢(shì)研究方面存在缺口。選取4家中國(guó)跨國(guó)企業(yè)作為研究對(duì)象,采用扎根理論研究方法的三階段編碼程序?qū)Π咐M(jìn)行剖析,探索中國(guó)企業(yè)在發(fā)達(dá)國(guó)家克服外來者劣勢(shì)的具體策略,構(gòu)建以邊界跨越為核心范疇的外來者劣勢(shì)克服策略理論模型。研究結(jié)果表明,中國(guó)企業(yè)面臨的外來者劣勢(shì)主要來源于信息缺失和合法性缺失。邊界跨越是克服外來者劣勢(shì)的有效策略,其中信息內(nèi)化通過設(shè)置邊界跨越角色、聘請(qǐng)外部顧問、環(huán)境掃描、產(chǎn)品策略和信息內(nèi)部整合等活動(dòng)將外部環(huán)境信息傳遞到企業(yè)內(nèi)部,提高企業(yè)獲取異國(guó)環(huán)境信息的能力,降低不熟悉危害;有利的外部顯示通過品牌營(yíng)銷、企業(yè)社會(huì)責(zé)任、名人效應(yīng)和獲取第三方認(rèn)證等活動(dòng)向環(huán)境釋放積極的信息,提高企業(yè)的規(guī)范和認(rèn)知合法性,降低歧視危害和關(guān)系危害。針對(duì)研究結(jié)論,從構(gòu)建環(huán)境掃描系統(tǒng)和外部顯示機(jī)制兩方面對(duì)中國(guó)企業(yè)如何實(shí)施邊界跨越、降低外來者劣勢(shì)提出具體的管理啟示。
[Abstract]:Outsider disadvantage is a significant disadvantage in the process of internationalization of multinational enterprises in emerging economies. There is a gap in existing theories on how to overcome the disadvantage of foreign firms in emerging economies. Four Chinese multinationals were selected as the research objects, and the case was analyzed by using the three-stage coding program with rooted theoretical research method to explore the specific strategies for Chinese enterprises to overcome the disadvantages of outsiders in the developed countries. A theoretical model of outsider's inferiority overcoming strategy with boundary crossing as the core category is constructed. The results show that the disadvantage faced by Chinese enterprises is mainly due to the lack of information and legitimacy. Boundary crossing is an effective strategy to overcome the disadvantages of outsiders, in which information internalization transfers external environmental information to the internal enterprise by setting the role of boundary crossing, hiring external consultants, environmental scanning, product strategy and internal integration of information, etc. Improve the ability of enterprises to access exotic environmental information and reduce unfamiliar hazards; favorable external displays release positive information to the environment through activities such as brand marketing, corporate social responsibility, celebrity effects and obtaining third-party certification, To improve the norms and cognitive legitimacy of enterprises, reduce the harm of discrimination and relationship harm. In view of the conclusion of the research, this paper puts forward some concrete management revelations on how to implement border crossing and reduce the disadvantage of outsiders from the aspects of setting up environmental scanning system and external display mechanism.
【作者單位】： 東北大學(xué)工商管理學(xué)院;
【基金】：高等學(xué)校博士學(xué)科點(diǎn)專項(xiàng)科研基金(20100042110012) 國(guó)家社會(huì)科學(xué)基金(10FJY003)~~
【分類號(hào)】：F279.2

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本文編號(hào)：2116908