本文選題：農(nóng)產(chǎn)品 + 電商��； 參考：《商業(yè)經(jīng)濟(jì)研究》2017年12期

【摘要】：隨著我國(guó)民眾收入的提高,農(nóng)產(chǎn)品電商也迎來(lái)了發(fā)展的契機(jī),然而我國(guó)農(nóng)產(chǎn)品電商行業(yè)普遍沒有盈利,農(nóng)村農(nóng)民發(fā)展電商營(yíng)銷的意識(shí)也不夠積極。所以我國(guó)農(nóng)產(chǎn)品電商發(fā)展有必要積極借鑒國(guó)外農(nóng)產(chǎn)品電商行業(yè)發(fā)展的先進(jìn)經(jīng)驗(yàn)。本文對(duì)美國(guó)農(nóng)產(chǎn)品電商行業(yè)的發(fā)展經(jīng)驗(yàn)進(jìn)行了概括分析,從農(nóng)產(chǎn)品電商行業(yè)發(fā)展的基礎(chǔ)設(shè)施建設(shè)和相關(guān)電商網(wǎng)站案例的分析入手,提出了促進(jìn)我國(guó)農(nóng)產(chǎn)品電商行業(yè)發(fā)展的對(duì)策。
[Abstract]:With the increase of Chinese people's income, agricultural products e-commerce also ushered in the opportunity of development. However, the agricultural products e-commerce industry in our country is generally not profitable, and the awareness of rural farmers to develop e-commerce marketing is not positive enough. Therefore, it is necessary to learn from the advanced experience of the development of agricultural product e-commerce industry in China. This paper makes a general analysis of the development experience of the agricultural product e-commerce industry in the United States, and puts forward the countermeasures to promote the development of the agricultural product e-commerce industry in China, starting with the analysis of the infrastructure construction of the development of the agricultural product e-commerce industry and the case study of the related e-commerce website.
【作者單位】： 四川城市職業(yè)學(xué)院;
【分類號(hào)】：F323.7;F724.6

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