本文選題：交互式 + 包裝設(shè)計(jì)　； 參考：《青島大學(xué)》2017年碩士論文

【摘要】：包裝設(shè)計(jì)是一門(mén)集營(yíng)銷學(xué)、集美學(xué)及心理學(xué)的為一體的重要性、實(shí)用性的藝術(shù)學(xué)科,包裝設(shè)計(jì)在產(chǎn)品設(shè)計(jì)領(lǐng)域中起到十分重要的作用,其不僅對(duì)產(chǎn)品起到儲(chǔ)存與保護(hù)的作用,而且還對(duì)產(chǎn)品起到美化的功能。在包裝設(shè)計(jì)活動(dòng)中,交互式理念的宗旨目的就是使得產(chǎn)品包裝設(shè)計(jì)方面能夠與消費(fèi)者的需求之間建立起新的交流方式,通過(guò)二者之間的互動(dòng)而為包裝設(shè)計(jì)傳遞一些信息,從而為包裝設(shè)計(jì)方面提供一定的指導(dǎo)意義,由此以有效滿足人們的個(gè)性化需求及情感需求。本研究基于對(duì)交互式理念的理解,來(lái)探討其未來(lái)發(fā)展趨勢(shì),尤其將其應(yīng)用包裝設(shè)計(jì)活動(dòng)中的方法及原則進(jìn)行敘述,與此同時(shí),也將其在未來(lái)包裝設(shè)計(jì)過(guò)程中的體現(xiàn)進(jìn)行了綜合闡述,由此為廣大包裝設(shè)計(jì)工作著提供一定的指導(dǎo)借鑒意義,從而以設(shè)計(jì)出更具有人文關(guān)懷且獨(dú)特視覺(jué)效果的產(chǎn)品包裝設(shè)計(jì)而滿足廣大個(gè)性化需求的消費(fèi)者。本研究重點(diǎn)結(jié)合交互式理論來(lái)探討其其包裝設(shè)計(jì)領(lǐng)域中的具體體現(xiàn),并且結(jié)合產(chǎn)品包裝設(shè)計(jì)來(lái)分析交互式理論在包裝設(shè)計(jì)領(lǐng)域中的應(yīng)用,從而綜合多方面查閱及檢索結(jié)果來(lái)為包裝設(shè)計(jì)工作人員提供一定的交互式理論應(yīng)用原則,同時(shí),結(jié)合交互式理念在包裝設(shè)計(jì)領(lǐng)域中的應(yīng)用趨勢(shì)來(lái)探討其應(yīng)用價(jià)值,從而保障包裝設(shè)計(jì)活動(dòng)能夠與消費(fèi)者之間建立起互動(dòng)的關(guān)系,由此使得所設(shè)計(jì)的結(jié)果能夠滿足更多消費(fèi)者的需求,以期進(jìn)一步提升包裝設(shè)計(jì)水平。
[Abstract]:Packaging design is a combination of marketing, beauty and psychology as one of the importance of practical art, packaging design in the field of product design plays a very important role, it not only plays a role in the storage and protection of products, It also has the function of beautifying the product. In packaging design activities, the purpose of the interactive concept is to establish a new way of communication between product packaging design and consumers' needs, and transmit some information for packaging design through the interaction between the two. Thus, it can provide some guidance for packaging design, so as to effectively meet people's personalized and emotional needs. This study is based on the understanding of the concept of interaction, to explore its future development trend, especially to describe the methods and principles of its application in packaging design activities, at the same time, The embodiment of packaging design in the future has also been comprehensively expounded, thus providing certain guiding significance for the vast number of packaging design work. In order to design more humane care and unique visual effects of product packaging design to meet the needs of the vast number of personalized consumers. This study focuses on the interactive theory to explore its packaging design in the field of concrete embodiment, and combined with product packaging design to analyze the interactive theory in the field of packaging design applications, In order to provide some interactive theory application principles for packaging design staff, the application value of interactive concept in the field of packaging design is discussed in the light of the application trend of interactive concept in the field of packaging design. So as to ensure that packaging design activities can establish an interactive relationship with consumers, so that the results of the design can meet the needs of more consumers, in order to further improve the packaging design level.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB482

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