本文選題：風(fēng)力發(fā)電 + N公司　； 參考：《昆明理工大學(xué)》2015年碩士論文

【摘要】：在當(dāng)今這樣一個(gè)全球一體化的大背景下,國(guó)家之間的聯(lián)系變得非常緊密,相互間賴以生存的環(huán)境變化牽動(dòng)著地球每一個(gè)人的神經(jīng)。隨著全球乃至中國(guó)能源需求的不斷增加,隨著傳統(tǒng)能源利用成本的不斷提升和人類賴以生存的環(huán)境質(zhì)量下降,全球各國(guó)尤其是歐美等發(fā)達(dá)國(guó)家率先在風(fēng)能開發(fā)利用方面取得成功,中國(guó)、印度和巴西等國(guó)不斷追趕世界風(fēng)能開發(fā)利用的腳步。在德國(guó)、丹麥、英國(guó)、美國(guó)等風(fēng)能開發(fā)利用強(qiáng)國(guó)的示范引領(lǐng)下,中國(guó)的風(fēng)能運(yùn)用在短短十多年的時(shí)間內(nèi),裝機(jī)規(guī)模呈逐年上升趨勢(shì),目前中國(guó)的風(fēng)力裝機(jī)規(guī)模已經(jīng)占到全球的31%,中國(guó)的風(fēng)能開發(fā)利用,不僅節(jié)省了大量的傳統(tǒng)能源,也大量減排了溫室氣體,樹立了一個(gè)負(fù)責(zé)任大國(guó)的形象。云南省風(fēng)能開發(fā)利用時(shí)間較晚,隨著N公司在云南建設(shè)投運(yùn)全省第一座風(fēng)力發(fā)電場(chǎng),從此拉開了云南風(fēng)電發(fā)展的序幕。通過權(quán)威氣象機(jī)構(gòu)評(píng)估,云南儲(chǔ)藏的風(fēng)能資源豐富,探明的可開發(fā)資源達(dá)到3000多萬千瓦。云南省的風(fēng)能質(zhì)量較高,已投產(chǎn)的裝機(jī)容量超過300萬千瓦,等效滿負(fù)荷利用小時(shí)在全國(guó)領(lǐng)先。在云南從事風(fēng)能開發(fā)的企業(yè)眾多,競(jìng)爭(zhēng)異常激烈,各企業(yè)已經(jīng)將有限的資源瓜分殆盡。云南省根據(jù)自身特點(diǎn)和定位,制定了十二五和十三五風(fēng)電發(fā)展規(guī)劃,開發(fā)前景廣闊。N公司是風(fēng)能等可再生能源的專業(yè)開發(fā)商,從2007年開始在云南開發(fā)風(fēng)電到現(xiàn)在,已經(jīng)走過了8年歷程,經(jīng)歷了從無到有、從小到大的發(fā)展過程,現(xiàn)在裝機(jī)規(guī)模已經(jīng)達(dá)到70多萬千瓦,無論從發(fā)展規(guī)模還是發(fā)展質(zhì)量均在同行業(yè)領(lǐng)先。本文以N風(fēng)力發(fā)電有限公司為研究對(duì)象,運(yùn)用企業(yè)戰(zhàn)略研究理論以及PEST、SWOT等分析方法,對(duì)公司的內(nèi)外部環(huán)境結(jié)合行業(yè)環(huán)境進(jìn)行了詳盡的戰(zhàn)略分析,找出了公司存在的問題。通過對(duì)N公司的戰(zhàn)略分析,從兩個(gè)方面進(jìn)行了戰(zhàn)略定位,就是要成為云南地區(qū)同行業(yè)的領(lǐng)導(dǎo)者,成為規(guī)模和效益的排頭兵。為此,作者給N公司制定了戰(zhàn)略實(shí)施措施和實(shí)施策略,分別從公司發(fā)展規(guī)劃、基建進(jìn)度、生產(chǎn)營(yíng)銷、創(chuàng)新驅(qū)動(dòng)、文化建設(shè)等方面做了闡述,并對(duì)企業(yè)將來發(fā)展提出合理化建議。全文作者采用企業(yè)戰(zhàn)略研究方法,結(jié)合內(nèi)外部環(huán)境和行業(yè)環(huán)境,對(duì)N公司進(jìn)行了比較細(xì)致的分析研究,為其制定了戰(zhàn)略目標(biāo)和實(shí)施策略,得到了不少的收獲,但是也有許多不足之處,還有提升的空間。
[Abstract]:Under such a background of global integration, the relationship between countries becomes very close, and the changes in the environment on which each other depends on each other affect the nerves of every human being on the earth. With the increasing energy demand in the world and even in China, with the increasing cost of traditional energy utilization and the decline of the environmental quality on which human beings depend, Countries around the world, especially developed countries such as Europe and the United States, have taken the lead in the development and utilization of wind energy, while China, India and Brazil are constantly catching up with the pace of wind energy development and utilization in the world. In Germany, Denmark, the United Kingdom, the United States and other wind energy development and utilization of the demonstration led by the use of wind energy in China in a short period of more than 10 years, the installed scale is increasing year by year. At present, the scale of wind turbine in China has accounted for 31% of the world. The development and utilization of wind energy in China has not only saved a lot of traditional energy, but also reduced greenhouse gas, and established the image of a responsible country. The development and utilization of wind energy in Yunnan Province is relatively late. With the construction and transportation of the first wind farm in Yunnan Province by N Company, the prelude to the development of wind power in Yunnan Province has been drawn. Through the assessment of authoritative meteorological organizations, Yunnan is rich in wind energy resources, and the proven exploitable resources amount to more than 30 million kilowatts. The wind energy in Yunnan Province is of high quality, with a installed capacity of more than 3 million kilowatts, leading the country in equivalent full capacity hours. There are many enterprises engaged in wind energy development in Yunnan, and the competition is very fierce. According to its own characteristics and positioning, Yunnan Province has formulated the 12th and 13th Five-Year plans for wind power development. The company has broad prospects for development. It is a professional developer of renewable energy such as wind energy. Since 2007, it has developed wind power in Yunnan to the present. It has gone through eight years, experienced the development process from scratch to existence, from small to large, now the installed scale has reached more than 700,000 kilowatts, both from the scale of development and development quality in the same industry leading. This paper takes N wind power generation co., Ltd as the research object, uses the enterprise strategy research theory and the analysis method such as PESTX SWOT, carries on the detailed strategic analysis to the company's internal and external environment combined with the industry environment, and finds out the existing problems of the company. Through the strategic analysis of N Company, this paper makes strategic positioning from two aspects, that is, to become the leader of the same industry in Yunnan, and to become the vanguard of scale and benefit. Therefore, the author formulates the strategic implementation measures and implementation strategies for N Company, respectively from the development planning, capital construction progress, production and marketing, innovation drive, cultural construction and other aspects, and puts forward some reasonable suggestions for the future development of the enterprise. In this paper, the author adopts the research method of enterprise strategy, combines the internal and external environment and the industry environment, carries on the comparatively detailed analysis and research to the N company, has formulated the strategic goal and the implementation strategy for it, has obtained many gains. But there are also many shortcomings, there is room for improvement.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.61;F272

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相關(guān)期刊論文 前1條

1 ;三部委聯(lián)合發(fā)布《能源行業(yè)加強(qiáng)大氣污染防治工作方案》[J];風(fēng)能;2014年06期

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