本文選題：直播 + 圖書營銷　； 參考：《現(xiàn)代出版》2017年04期

【摘要】：相較于傳統(tǒng)營銷方式,圖書直播營銷具有平等開放的交互性、成本低廉的聚焦效應(yīng)、精準(zhǔn)的社群化傳播和儀式感的場景建構(gòu)等優(yōu)勢,對提升銷售數(shù)量和打造出版品牌有積極影響。結(jié)合現(xiàn)狀分析,圖書直播營銷的未來將呈現(xiàn)出多平臺聯(lián)動、理念與內(nèi)容創(chuàng)新和跨界聯(lián)合追求內(nèi)容變現(xiàn)的發(fā)展動向。
[Abstract]:Compared with traditional marketing methods, live book marketing has the advantages of equal and open interaction, low cost focusing effect, accurate communitarian communication and ritual scene construction, etc. It has a positive impact on increasing sales and creating publishing brands. Based on the analysis of the present situation, the future of live book marketing will present the development trend of multi-platform linkage, idea and content innovation and cross-border joint pursuit of content realization.
【作者單位】： 廣西師范大學(xué)新聞與傳播學(xué)院;
【分類號】：G230.7-F
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本文編號：1994217