本文選題：茶葉 + 產(chǎn)業(yè)競爭力��； 參考：《海南大學》2015年碩士論文

【摘要】：安徽省是全國重要的產(chǎn)茶基地,其種植茶葉的歷史由來已久,產(chǎn)出的茶葉也品質優(yōu)異,全國十大名茶中的“黃山毛峰”、“六安瓜片”、“祁門紅茶”均產(chǎn)自安徽省。但是,近些年來,安徽省茶業(yè)產(chǎn)業(yè)在發(fā)展過程中顯得心有余而力不足,暴露出很多問題,比如茶葉產(chǎn)量低下,政策扶持力度不夠,資金投入力度不足,經(jīng)營主體素質偏低,營銷渠道單一等。隨著這些問題的不斷發(fā)展累積,再加上二十一世紀以來福建、云南、浙江等省份茶葉產(chǎn)業(yè)的迅速崛起,使得安徽省產(chǎn)茶大省的地位岌岌可危。本文就是基于這一現(xiàn)實背景,通過數(shù)據(jù)的整合與分析,擬對安徽省茶葉產(chǎn)業(yè)的競爭力進行系統(tǒng)的評價。 本文共分八章,具體安排如下：第一章對本文的研究背景,研究目的、意義和方法進行了概括；第二、三章,通過對安徽省茶葉產(chǎn)業(yè)發(fā)展現(xiàn)狀的總結概括,將其影響因素劃分為三個層次,為評價體系的構建提供堅實的理論基礎；第四章以層次分析法為根本方法,依據(jù)茶葉產(chǎn)業(yè)競爭力影響因素構建了一個符合安徽省茶葉產(chǎn)業(yè)發(fā)展特點的競爭力評價體系；第五章則以構建的評價體系為基礎,通過代入數(shù)據(jù),得出測算結果,并對各因素結果進行分析,得出結論；第六章以2013的實際數(shù)據(jù)為準基,在安徽省和福建省之間進行茶葉產(chǎn)業(yè)競爭力水平的比較分析；第七章從五、六兩章的分析結果出發(fā),提出了一些對策建議,希望能為安徽省茶葉產(chǎn)業(yè)競爭力的不斷提升提供一些借鑒。第八章則為結論章節(jié),旨在對全文進行概括的總結,并提出一些愿景。 其中,第四、五、六三章為本文的重點章節(jié),第四章以層次分析法為根本,將安徽省茶葉產(chǎn)業(yè)競爭力的影響因素分為基本因素、關鍵因素和支持因素三大部分,建立了指標評價體系；第五、六兩章通過代入皖閔兩省的數(shù)據(jù),得出以下研究結論：從縱向對比而言,2011年至2013年,安徽省茶葉產(chǎn)業(yè)競爭力水平整體呈小幅度上升趨勢,其中基本因素和關鍵因素均成上升趨勢,而支持因素呈下降趨勢,這表明政府、市場在安徽省茶葉產(chǎn)業(yè)發(fā)展過程中的扶持力度還有待加強；從橫向對比而言,2013年福建省茶葉產(chǎn)業(yè)競爭力水平明顯優(yōu)于安徽省,特別表現(xiàn)在基本因素和關鍵因素上,這表明,安徽省茶葉產(chǎn)業(yè)在強化基礎設施建設、加大資金投入力度、孕育產(chǎn)業(yè)發(fā)展環(huán)境、創(chuàng)新茶葉金融服務體系、加強科技投入等方面仍有很大的提升空間。
[Abstract]:Anhui Province is an important tea production base in China. Its tea cultivation has a long history and the produced tea is of excellent quality. The "Huangshan Maofeng", "Liu'an melon slice" and "Keemun Black Tea" among the top ten famous tea in China are all produced in Anhui Province. However, in recent years, the tea industry in Anhui Province appears to have more than enough effort in the process of development, exposing a lot of problems, such as low tea production, insufficient policy support, insufficient investment in funds, low quality of the main body of management. Single marketing channel, etc. With the continuous development and accumulation of these problems, and the rapid rise of tea industry in Fujian, Yunnan, Zhejiang and other provinces since 21 century, the status of tea producing province in Anhui Province is at stake. This paper is based on this realistic background, through the integration and analysis of data, the paper intends to systematically evaluate the competitiveness of Anhui tea industry. This paper is divided into eight chapters, the specific arrangements are as follows: the first chapter summarizes the research background, purpose, significance and methods of this paper; the second, third chapter, through the summary of the current situation of tea industry in Anhui Province, The influencing factors are divided into three levels to provide a solid theoretical basis for the construction of the evaluation system. According to the influencing factors of tea industry competitiveness, this paper constructs a competitive evaluation system in accordance with the characteristics of tea industry development in Anhui Province. In chapter 6, based on the actual data of 2013, the comparative analysis of the competitive level of tea industry between Anhui Province and Fujian Province is carried out; the seventh chapter starts from the analysis results of chapters five and six. This paper puts forward some countermeasures and suggestions, hoping to provide some references for the continuous improvement of the competitiveness of Anhui tea industry. The eighth chapter is the conclusion chapter, which aims to summarize the full text and put forward some visions. Among them, the fourth, fifth and sixth chapters are the key chapters of this paper. The fourth chapter is based on the Analytic hierarchy process (AHP). The influencing factors of Anhui tea industry competitiveness are divided into three parts: basic factors, key factors and supporting factors. The index evaluation system is established. The fifth and sixth chapters draw the following conclusions by replacing the data of Anhui and Min provinces: from 2011 to 2013, the overall competitive level of Anhui tea industry shows a small upward trend. Among them, the basic factors and the key factors are rising, while the supporting factors are decreasing, which indicates that the government, the market in Anhui Province tea industry in the development process of support still needs to be strengthened; In terms of horizontal comparison, the competition level of Fujian tea industry in 2013 is obviously superior to that of Anhui Province, especially in basic and key factors. This shows that Anhui's tea industry is strengthening infrastructure construction and increasing capital investment. There is still much room for improvement in the development environment of industry, the innovation of tea financial service system and the strengthening of scientific and technological input.
【學位授予單位】：海南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F326.12

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本文編號：1950820