本文選題：商業(yè)模式 + 電梯行業(yè)　； 參考：《大連海事大學(xué)》2015年碩士論文

【摘要】：商業(yè)模式的研究越來越成為一個(gè)熱點(diǎn)問題,國內(nèi)外相關(guān)研究成果層出不窮,但由于學(xué)者看待問題的視角不同,因而目前對(duì)商業(yè)模式的基本定義、構(gòu)成要素、體系類別、創(chuàng)新路徑、理論范疇等還缺乏統(tǒng)一的認(rèn)識(shí),有關(guān)商業(yè)模式的研究整體上還處于探索性發(fā)展研究階段。近幾年國內(nèi)電梯行業(yè)市場競爭愈加激烈,大企業(yè)兼并中小企業(yè),中小企業(yè)步履維艱,建立不久的AD電梯公司如何在其中立足成為公司目前需要考慮的重要問題。盡管目前國家行業(yè)政策相對(duì)有利、行業(yè)發(fā)展情況還較為樂觀、當(dāng)?shù)亟?jīng)濟(jì)發(fā)展?fàn)顩r良好,但AD電梯公司仍不可避免地面臨產(chǎn)能過剩、設(shè)備閑置、人才短缺、低利潤等問題,其自身亦存在制度不完善、營銷能力欠缺、企業(yè)文化未建立等劣勢。如果一個(gè)企業(yè)想在競爭激烈的市場經(jīng)濟(jì)中保持不敗的地位,成為一個(gè)具有持久競爭力的企業(yè),就需要認(rèn)識(shí)商業(yè)模式,了解企業(yè)自身的商業(yè)模式,根據(jù)周圍環(huán)境和趨勢的變化不斷調(diào)整、改進(jìn)現(xiàn)有商業(yè)模式。因此,對(duì)AD電梯公司商業(yè)模式的研究可以幫助企業(yè)探索新的企業(yè)經(jīng)營和發(fā)展方式,獲取并保持競爭優(yōu)勢,有助于公司盡快調(diào)整商業(yè)模式,推動(dòng)戰(zhàn)略轉(zhuǎn)型,從而把握電梯市場新機(jī)遇、增強(qiáng)競爭力,以更好地應(yīng)對(duì)市場環(huán)境變化的挑戰(zhàn)。鑒于商業(yè)模式理論分析的框架尚未構(gòu)建起來,本文將采用簡潔明了的商業(yè)模式畫布,從客戶細(xì)分、價(jià)值主張、渠道通路、客戶關(guān)系、收入來源、核心資源、關(guān)鍵業(yè)務(wù)、重要伙伴、成本結(jié)構(gòu)等9個(gè)方面對(duì)AD電梯公司的商業(yè)模式進(jìn)行了解讀,并提出可執(zhí)行的改進(jìn)與提升的建議。首先,本文從研究背景、研究意義入手,梳理了近年來有關(guān)商業(yè)模式的國內(nèi)外文獻(xiàn),闡述了論文選題的依據(jù)、合理性和必要性；之后介紹本文研究的商業(yè)模式相關(guān)概念,以及商業(yè)模式畫布的9個(gè)板塊；然后對(duì)AD電梯公司的經(jīng)營概況、行業(yè)環(huán)境、競爭環(huán)境進(jìn)行分析。經(jīng)過研究分析發(fā)現(xiàn),盡管市場競爭激烈,AD電梯公司仍具有相當(dāng)優(yōu)勢,當(dāng)然也面臨很多企業(yè)都會(huì)遇到的問題和困難。應(yīng)用商業(yè)模式畫布對(duì)AD電梯公司現(xiàn)有商業(yè)模式進(jìn)行深入分析,對(duì)其問題進(jìn)行營銷診斷,最后從思想觀念轉(zhuǎn)變、關(guān)鍵業(yè)務(wù)整合、組織結(jié)構(gòu)重建、管理制度創(chuàng)新、制造服務(wù)轉(zhuǎn)型等方面提出改進(jìn)策略。
[Abstract]:The research of business model has become a hot issue, and related research results at home and abroad are emerging in endlessly. However, due to the different perspectives of scholars on the problem, the basic definition, elements and system categories of business model are now being defined. The innovation path, the theory category and so on still lack the unified understanding, the research about the business model is still in the exploratory development research stage as a whole. In recent years, the market competition of domestic elevator industry is becoming more and more fierce, large enterprises merge small and medium-sized enterprises, small and medium-sized enterprises are struggling, how to establish a new AD elevator company in which it has become an important issue to be considered at present. Although the current national industry policy is relatively favorable, the industry development situation is still relatively optimistic, and the local economy is developing well, AD Elevator Company still inevitably faces problems such as overcapacity, idle equipment, shortage of talent, low profits, and so on. Its own system is not perfect, marketing ability is not enough, corporate culture has not been established and other disadvantages. If an enterprise wants to maintain an undefeated position in a competitive market economy and become a sustainable competitive enterprise, it needs to understand the business model and understand the business model of the enterprise itself. Adapt to the changing environment and trends to improve the existing business model. Therefore, the research on AD elevator company's business model can help the enterprise to explore the new enterprise management and development way, obtain and maintain the competitive advantage, help the company to adjust the business model as soon as possible, and promote the strategic transformation. In order to grasp the new opportunity of elevator market, enhance competitiveness, in order to better meet the challenge of changing market environment. Since the framework of business model theoretical analysis has not yet been constructed, this paper will use a concise business model canvas, from customer segmentation, value proposition, channel access, customer relations, revenue sources, core resources, key business, The business model of AD Elevator Company is interpreted from 9 aspects, such as important partner, cost structure, etc., and suggestions for improvement and promotion are put forward. First of all, this paper starts with the background and significance of the research, combs the domestic and foreign literature about business model in recent years, expounds the basis, rationality and necessity of selecting the topic of the thesis, and then introduces the related concepts of the business model studied in this paper. And the business model canvas of 9 blocks; then the AD elevator company's business overview, industry environment, competitive environment analysis. Through research and analysis, it is found that although the market competition is fierce AD elevator company still has a considerable advantage, of course, it also faces many problems and difficulties that many enterprises will encounter. The present business model of AD Elevator Company is deeply analyzed by using the canvas of business model, and the marketing diagnosis of its problems is carried out. Finally, from the change of ideology, the integration of key business, the reconstruction of organization structure, the innovation of management system, Improvement strategies are put forward in manufacturing service transformation.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.4

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