本文選題：電子商務(wù) + 電子產(chǎn)品垂直電商平臺(tái)　； 參考：《吉林大學(xué)》2015年碩士論文

【摘要】：隨著信息化的發(fā)展和互聯(lián)網(wǎng)技術(shù)、電子商務(wù)的應(yīng)用，以阿里、騰訊、百度、京東、慧聰、敦煌、凡客、亞馬遜、當(dāng)當(dāng)?shù)葹榇淼碾娮由虅?wù)企業(yè)推動(dòng)了整個(gè)電子商務(wù)市場的日益成熟和活躍。淘寶、天貓、易趣、拍拍、微信等電商平臺(tái)的迅速崛起，標(biāo)志著整個(gè)電子商務(wù)時(shí)代的真正到來。 人類社會(huì)的商業(yè)發(fā)展從最初的易貨到零售，再到企業(yè)間的大宗交易，整個(gè)過程和交易方式在不斷地發(fā)展和完善。互聯(lián)網(wǎng)、電子商務(wù)也呈現(xiàn)出網(wǎng)絡(luò)零售、批發(fā)分銷、大宗交易、供應(yīng)采購、高端定制、易貨清倉等“百花齊放”的局面，，整個(gè)交易過程與方式在不斷完善的同時(shí)，人們的消費(fèi)行為和習(xí)慣也在因互聯(lián)網(wǎng)、電子商務(wù)的發(fā)展而不斷改變。 雖然電子商務(wù)發(fā)展如火如荼，但是當(dāng)前比較活躍的電商平臺(tái)主要集中在垂直電商領(lǐng)域，分別以B2B大宗交易、B2C網(wǎng)絡(luò)零售、O2O生活服務(wù)類電商為代表。網(wǎng)絡(luò)零售、B2B大宗交易、網(wǎng)絡(luò)營銷作為一種全新的、潛力巨大的商業(yè)模式和生意通道，相對于傳統(tǒng)企業(yè)的批發(fā)、分銷、代理、直銷、加盟連鎖等渠道而言，具有無法比擬的優(yōu)勢，因此受到了各類企業(yè)的高度重視。傳統(tǒng)營銷渠道以及市場競爭的日益激烈、網(wǎng)絡(luò)零售業(yè)態(tài)的成熟以及在線交易規(guī)模的飛速增長，同樣也使得傳統(tǒng)企業(yè)不得不重新審視自己的商業(yè)模式和經(jīng)營理念是否能跟得上當(dāng)今新經(jīng)濟(jì)發(fā)展的節(jié)奏和潮流！因此，建立一套完整的線上產(chǎn)品營銷推廣系統(tǒng)、商機(jī)分析與預(yù)測系統(tǒng)、客戶管理系統(tǒng)、數(shù)據(jù)積累與管理系統(tǒng)，將有助于傳統(tǒng)企業(yè)變革或創(chuàng)新商業(yè)模式，拓展?fàn)I銷渠道，建立持續(xù)而穩(wěn)定的生意通道，促進(jìn)目標(biāo)客戶群的有效獲取，快速實(shí)現(xiàn)企業(yè)的升級(jí)轉(zhuǎn)型。 論文詳細(xì)闡述了該電子產(chǎn)品垂直電商平臺(tái)的開發(fā)和設(shè)計(jì)原理以及所應(yīng)用的主要技術(shù)工具，主要采用MVC（Model-View-Controller）、J2EE、Myeclipse等網(wǎng)站開發(fā)模式和技術(shù)等工具進(jìn)行開發(fā)。為了降低平臺(tái)各個(gè)部分的耦合度，方便應(yīng)用程序擴(kuò)展，使應(yīng)用程序更加容易維護(hù)，本文將Java Web程序分成三個(gè)核心層：模型層、視圖層和控制器層。MVC應(yīng)用程序結(jié)構(gòu)將展示給用戶的界面和業(yè)務(wù)邏輯分開，提供強(qiáng)大的可修改性和擴(kuò)展性，增強(qiáng)整個(gè)系統(tǒng)的可測試性。平臺(tái)應(yīng)用B/S（Browser/Server）架構(gòu)以支持對瀏覽器和后臺(tái)服務(wù)器同時(shí)進(jìn)行訪問操作；使用Mysql作為系統(tǒng)的后臺(tái)數(shù)據(jù)庫；采用J2EE技術(shù)對應(yīng)用層、業(yè)務(wù)層、數(shù)據(jù)訪問層進(jìn)行分層管理和支撐，共同實(shí)現(xiàn)系統(tǒng)各層次功能；使用JDK系統(tǒng)開發(fā)和運(yùn)行Java程序；使用Tomcat作為服務(wù)器進(jìn)行JavaWeb程序的開發(fā)和調(diào)試；MyEclipse作為專業(yè)的J2EE網(wǎng)站項(xiàng)目企業(yè)級(jí)的開發(fā)工具,具有豐富功能的J2EE的集成開發(fā)環(huán)境，也有編碼、調(diào)試、測試和項(xiàng)目發(fā)布功能。本系統(tǒng)采用MyEclipse開發(fā)J2EE項(xiàng)目。最后，對所開發(fā)的系統(tǒng)和平臺(tái)進(jìn)行有效測試，以解決系統(tǒng)和平臺(tái)中所存在的問題和缺陷，并保證系統(tǒng)和平臺(tái)的有效運(yùn)行和功能完善。 本平臺(tái)進(jìn)行了詳細(xì)的用戶需求分析，在需求分析的基礎(chǔ)上提出并設(shè)計(jì)了網(wǎng)站的基本功能，用戶可以通過本系統(tǒng)進(jìn)行商品瀏覽、添加購物車、下訂單以及登錄注冊等操作；后臺(tái)管理員也可以通過平臺(tái)操作系統(tǒng)進(jìn)行商品交易、會(huì)員管理、訂單管理等實(shí)際操作體驗(yàn)。具體項(xiàng)目開發(fā)流程歸納如下：首先進(jìn)行需求分析，設(shè)計(jì)了諸多用例視圖，然后確定使用什么技術(shù)和開發(fā)工具，接下來便是設(shè)計(jì)數(shù)據(jù)庫表，最后進(jìn)行項(xiàng)目的開發(fā)，并完成系統(tǒng)測試。測試結(jié)果表明系統(tǒng)在可用性、健壯性、容錯(cuò)性等方面達(dá)到了預(yù)期的目標(biāo)。
[Abstract]:With the development of information technology and the Internet technology and the application of electronic commerce, the e-commerce enterprises such as Ali, Tencent, Baidu, Jingdong, Huicong, Dunhuang, van guest, Amason, Dangdang and other e-commerce enterprises have promoted the increasingly mature and active e-commerce market. The rapid rise of e-commerce platform, such as Taobao, Tmall, eBay, pat pat and WeChat, is marked by the rapid rise of the e-commerce platform. The real arrival of the era of electronic commerce.
The commercial development of human society from the initial barter to the retail, and then to the bulk of the business, the whole process and the way of trading is constantly developing and improving. The Internet, e-commerce also presents the network retail, wholesale distribution, bulk trading, supply and purchase, high-end customization, barter clearing and so on the "bloom" situation, the whole transaction At the same time, people's consumption behavior and habits are constantly changing because of the development of Internet and e-commerce.
Although the development of e-commerce is in full swing, the current more active e-commerce platforms are mainly concentrated in the field of vertical e-commerce, which are represented by B2B bulk trading, B2C retail, O2O life services, and network retail, B2B bulk trading, and network marketing as a new, huge potential business model and business channel. In terms of the traditional enterprises' wholesale, distribution, agency, direct selling and franchise chain, it has an unparalleled advantage. Therefore, it has been highly valued by various enterprises. The traditional marketing channels and the increasingly fierce market competition, the mature of the network retail format and the rapid growth of the online transaction scale also make the traditional enterprises not able to do so. No re examination of our business model and business philosophy can keep up with the pace and trend of the new economic development today! Therefore, the establishment of a complete set of online product marketing and marketing system, business opportunity analysis and forecasting system, customer management system, data accumulation and management system will help the traditional enterprise change or innovation of business model, Develop marketing channels, establish sustained and stable business passages, promote effective acquisition of target customers, and rapidly upgrade and transform enterprises.
This paper expounds the development and design principle of the electronic product Vertical e-commerce platform and the main technical tools applied, mainly using the tools such as MVC (Model-View-Controller), J2EE, Myeclipse and other tools of web development. In order to reduce the coupling of each part of the platform, the application program is extended to enable the application to be extended. The program is easier to maintain. This article divides the Java Web program into three core layers: the model layer, the view layer and the controller layer.MVC application structure will be displayed to the user interface and the business logic, providing powerful modifiable and extensibility and enhancing the testability of the whole system. The platform is supported by the B/S (Browser/Server) architecture to support Access to the browser and backstage server simultaneously; use Mysql as the backstage database of the system; use J2EE technology to manage and support the application layer, business layer and data access layer, realize the functions of all levels of the system; use the JDK system to develop and run the Java program; use Tomcat as the server to carry out Java Web program development and debugging; MyEclipse as a professional J2EE website project enterprise level development tools, with rich functional J2EE integrated development environment, but also coding, debugging, testing and project release functions. This system uses MyEclipse to develop J2EE projects. Finally, the system and platform developed to be effectively tested to solve the system Problems and defects existing in the platform and platform, and ensure the effective operation and function perfection of the system and platform.
On the basis of the requirement analysis, the basic function of the website is put forward and designed on the basis of demand analysis. The user can browse the goods by this system, add the shopping cart, order and register, and so on. The backstage administrator can also trade the commodity through the platform operating system, the member management and the order. The specific project development process is summarized as follows: first, the requirements analysis, the design of a number of use case views, and then determine what technology and development tools, the next is the design of the database table, the final development of the project, and complete the system test. Test results show that the system is available and robust. Fault tolerance and other aspects have reached the expected goal.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP311.52

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