本文選題：永寧縣農(nóng)村信用社 + 營銷競爭力��； 參考：《寧夏大學(xué)》2015年碩士論文

【摘要】：隨著我國金融業(yè)的對外開放,市場競爭變得日漸激烈,我國商業(yè)銀行開始越來越重視通過營銷手段來增強(qiáng)其在競爭中的地位。然而,與西方國家商業(yè)銀行市場營銷狀況相比,我國商業(yè)銀行市場營銷還處于初步發(fā)展階段。為此,我國商業(yè)銀行需在借鑒西方商業(yè)銀行市場營銷發(fā)展經(jīng)驗(yàn)的基礎(chǔ)上,正確認(rèn)識(shí)自身的狀況和特點(diǎn),制定適應(yīng)新環(huán)境的市場營銷策略。本文從市場營銷的理論基礎(chǔ)和方法及應(yīng)用現(xiàn)狀入手,結(jié)合筆者在永寧縣農(nóng)村信用社多年的工作經(jīng)驗(yàn),在對永寧縣農(nóng)村信用社及外部數(shù)據(jù)進(jìn)行了大量調(diào)研及數(shù)據(jù)分析之后,采用定性分析和定量分析相結(jié)合、理論與實(shí)踐相結(jié)合的方法對永寧縣農(nóng)村信用社發(fā)展?fàn)I銷競爭力進(jìn)行研究,目的是整理出關(guān)于永寧縣農(nóng)村信用社當(dāng)前的營銷現(xiàn)狀、優(yōu)化營銷體系及發(fā)展前景。文中介紹了永寧縣農(nóng)村信用社當(dāng)前的營銷現(xiàn)狀,并對公司當(dāng)前存在的營銷制度、營銷業(yè)務(wù)及其他相關(guān)內(nèi)容作出了分析,指出了當(dāng)前營銷競爭力中存在的問題,并分析了導(dǎo)致出現(xiàn)這些問題的原因,提煉出永寧聯(lián)社營銷戰(zhàn)略目標(biāo)、思路,并提煉出提升永寧聯(lián)社營銷競爭力的具體對策,指出保證新的營銷體系順利實(shí)施的風(fēng)險(xiǎn)防范措施。
[Abstract]:With the opening to the outside world of our financial industry, the market competition becomes more and more fierce. Our commercial banks begin to pay more and more attention to enhancing their position in the competition by means of marketing. However, compared with the marketing situation of commercial banks in western countries, the marketing of commercial banks in our country is still in the initial stage of development. Therefore, on the basis of learning from the marketing development experience of western commercial banks, Chinese commercial banks should correctly understand their own situation and characteristics, and formulate marketing strategies to adapt to the new environment. This paper starts with the theoretical basis and method of marketing and the present situation of application, combining the author's working experience in Yongning County Rural Credit Cooperative for many years, after a great deal of investigation and data analysis on the Yongning Rural Credit Cooperative and external data. By combining qualitative analysis with quantitative analysis and combining theory with practice, this paper studies the marketing competitiveness of Yongning Rural Credit Cooperatives in order to sort out the current marketing situation of Yongning Rural Credit Cooperatives. Optimize the marketing system and development prospects. This paper introduces the current marketing situation of Yongning County Rural Credit Cooperative, analyzes the current marketing system, marketing business and other related contents of the company, and points out the problems existing in the current marketing competitiveness. The causes of these problems are analyzed, the strategic objectives and ideas of Yongning's marketing strategy are refined, and the specific countermeasures to enhance the marketing competitiveness of Yongning United Society are extracted, and the risk prevention measures to ensure the smooth implementation of the new marketing system are pointed out.
【學(xué)位授予單位】：寧夏大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F832.35

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本文編號(hào)：1922384