本文選題：農(nóng)村 + 中小學生��； 參考：《湖南農(nóng)業(yè)大學學報(社會科學版)》2017年02期

【摘要】：采用2015年青海、陜西和河南三省1 047名農(nóng)村中小學生的調查數(shù)據(jù),實證分析了商家營銷策略對農(nóng)村中小學生零食消費的影響。結果表明:吃起來香甜可口、有獎促銷、附帶有玩具和包裝新奇等商家營銷策略對農(nóng)村中小學生零食消費有正向影響;感覺饑渴、容易受同伴影響、每天購買零食次數(shù)和用零食替代正餐對農(nóng)村中小學生零食消費有正向影響,而平時關注營養(yǎng)健康知識和父母限制每周吃零食次數(shù)則有負向影響。
[Abstract]:Based on the data of 1,047 rural primary and middle school students in Qinghai, Shaanxi and Henan provinces in 2015, this paper empirically analyzed the influence of marketing strategy on snack consumption of rural primary and middle school students. The results showed that the marketing strategies such as delicious taste, promotion, toys and packaging novelty had a positive effect on the snack consumption of rural primary and middle school students, and they felt hungry and easily influenced by their peers. The number of snacks purchased per day and the substitution of snacks for regular meals had a positive effect on the snack consumption of rural primary and secondary school students, while the attention to nutrition and health knowledge and parents' restriction on the number of snacks per week had a negative effect on the snack consumption of rural primary and middle school students.
【作者單位】： 中國人民大學農(nóng)業(yè)與農(nóng)村發(fā)展學院;
【基金】：教育部科技發(fā)展中心博士點基金項目(20130004110001) 農(nóng)產(chǎn)品質量安全監(jiān)管專項(2016K20276) 農(nóng)業(yè)部農(nóng)產(chǎn)品質量安全監(jiān)督(風險評估)項目(2130109)
【分類號】：D669.5

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