發(fā)布時(shí)間：2018-05-20 08:53

  本文選題：農(nóng)村 + 中小學(xué)生��； 參考：《湖南農(nóng)業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版)》2017年02期

【摘要】：采用2015年青海、陜西和河南三省1 047名農(nóng)村中小學(xué)生的調(diào)查數(shù)據(jù),實(shí)證分析了商家營(yíng)銷策略對(duì)農(nóng)村中小學(xué)生零食消費(fèi)的影響。結(jié)果表明:吃起來(lái)香甜可口、有獎(jiǎng)促銷、附帶有玩具和包裝新奇等商家營(yíng)銷策略對(duì)農(nóng)村中小學(xué)生零食消費(fèi)有正向影響;感覺(jué)饑渴、容易受同伴影響、每天購(gòu)買零食次數(shù)和用零食替代正餐對(duì)農(nóng)村中小學(xué)生零食消費(fèi)有正向影響,而平時(shí)關(guān)注營(yíng)養(yǎng)健康知識(shí)和父母限制每周吃零食次數(shù)則有負(fù)向影響。
[Abstract]:Based on the data of 1,047 rural primary and middle school students in Qinghai, Shaanxi and Henan provinces in 2015, this paper empirically analyzed the influence of marketing strategy on snack consumption of rural primary and middle school students. The results showed that the marketing strategies such as delicious taste, promotion, toys and packaging novelty had a positive effect on the snack consumption of rural primary and middle school students, and they felt hungry and easily influenced by their peers. The number of snacks purchased per day and the substitution of snacks for regular meals had a positive effect on the snack consumption of rural primary and secondary school students, while the attention to nutrition and health knowledge and parents' restriction on the number of snacks per week had a negative effect on the snack consumption of rural primary and middle school students.
【作者單位】： 中國(guó)人民大學(xué)農(nóng)業(yè)與農(nóng)村發(fā)展學(xué)院;
【基金】：教育部科技發(fā)展中心博士點(diǎn)基金項(xiàng)目(20130004110001) 農(nóng)產(chǎn)品質(zhì)量安全監(jiān)管專項(xiàng)(2016K20276) 農(nóng)業(yè)部農(nóng)產(chǎn)品質(zhì)量安全監(jiān)督(風(fēng)險(xiǎn)評(píng)估)項(xiàng)目(2130109)
【分類號(hào)】：D669.5

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