本文選題：MVC + 網(wǎng)格化��； 參考：《電子科技大學》2015年碩士論文

【摘要】：隨著電信行業(yè)改革步伐的不斷前進,行業(yè)內部和行業(yè)之間面臨著越來越激烈的競爭,電信業(yè)務發(fā)展過程中所采用的經(jīng)典客戶營銷方式逐漸顯現(xiàn)出各種弊端,無法適應新的發(fā)展形勢。網(wǎng)格化的營銷策略,能夠提高員工的工作效率、使得考核機制得到完善、資源配置得到優(yōu)化、日常運營得到深化且有助于細化客戶劃分,實現(xiàn)以客戶為中心的服務理念和提高公司業(yè)績的盈利目標,并最終完成提升客戶保有量和公司競爭力的目標。本文結合聯(lián)通公司內部電信業(yè)務發(fā)展的實際需要,以網(wǎng)格為劃分單位,對市場營銷區(qū)域進行劃分和管理,并詳細介紹網(wǎng)格化營銷管理系統(tǒng)設計與實現(xiàn)的過程。系統(tǒng)完成營銷團隊、網(wǎng)絡資源、營銷渠道、客戶和目標市場的名單制管理;在系統(tǒng)總體設計方面,將網(wǎng)格化營銷管理系統(tǒng)劃分為數(shù)據(jù)管理層、業(yè)務邏輯層、控制層和視圖層四個層次,各層次功能完善且彼此獨立,層次之間的關聯(lián)主要由控制層進行統(tǒng)一管理,具體的調用采用接口的形式完成;在系統(tǒng)詳細設計方面,將系統(tǒng)功能劃分為網(wǎng)格管理、客戶管理、事務管理、營銷活動管理以及系統(tǒng)管理等功能模塊;在系統(tǒng)實現(xiàn)方面,系統(tǒng)架構采用B/S模式,系統(tǒng)框架采用MVC設計模式,并在此基礎上擴展成四層框架,采用J2EE作為軟件實現(xiàn)平臺,并結合分層服務和面向對象思想,對網(wǎng)格化營銷管理系統(tǒng)進行實現(xiàn);數(shù)據(jù)模型的持久化管理主要借助于SQL Server關系型數(shù)據(jù)庫進行統(tǒng)一管理。通過網(wǎng)格化營銷管理系統(tǒng)的實施,能夠實現(xiàn)電信業(yè)務的閉環(huán)營銷管理,提高客戶營銷的系統(tǒng)性、精細性、針對性和主動性。通過對網(wǎng)格化營銷管理系統(tǒng)的測試和部署可知,系統(tǒng)達到了聯(lián)通公司業(yè)務的基本要求,在可擴展性和安全性方面具有良好的支持,且能夠太高營銷人員績效考核的準確性,并有效匯總統(tǒng)計各類營銷數(shù)據(jù),對于降低公司運營成本和提高工作效率具有推動作用。
[Abstract]:With the continuous progress of the reform of the telecommunication industry, more and more fierce competition is faced between the industry internal and the industry. The classic customer marketing methods used in the development of telecom business gradually show various disadvantages and can not adapt to the new development situation. The grid marketing strategy can improve the efficiency of the staff and make the examination. The nuclear mechanism is improved, the allocation of resources is optimized, the daily operation is deepened and it helps to refine the customer division, realize the customer centered service concept and improve the profit target of the company's performance, and finally complete the goal of improving the customer's ownership and the company's competitiveness. This article combines the actual development of the telecom service in China Unicom. It is necessary to divide and manage the marketing area with grid as the division unit, and introduce the process of designing and realizing the grid marketing management system in detail. The system completes the list management of marketing team, network resource, marketing channel, customer and target market, and the grid marketing management system is divided into the overall design of the system. For the data management layer, the business logic layer, the control layer and the view layer four levels, each level is perfect and independent. The relationship between the layers is managed by the control layer. The specific call is completed by the form of the interface. In the detail design of the system, the system is divided into grid management, customer management, transaction management, In the aspect of system realization, the system architecture adopts the B/S mode, the system framework adopts the MVC design pattern, and then extends into four layers framework, uses J2EE as the software implementation platform, and realizes the grid marketing management system based on the layered service and the object oriented idea. The persistent management of the data model is managed with the help of the SQL Server relational database. Through the implementation of the grid marketing management system, the closed-loop marketing management of the telecom service can be realized, and the system, the precision, the pertinence and the initiative of the customer marketing are improved. The test and deployment of the grid marketing management system are passed. It can be seen that the system has achieved the basic requirements of China Unicom's business, has good support in the aspects of scalability and security, and can be too high in the accuracy of the performance assessment of the marketing personnel, and to effectively collect and count all kinds of marketing data, which will promote the reduction of the company's operating costs and the efficiency of work.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52
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本文編號：1913566