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武漢市藝術(shù)品中介機(jī)構(gòu)研究

發(fā)布時(shí)間:2018-05-15 13:49

  本文選題:武漢市 + 藝術(shù)市場 ; 參考:《武漢理工大學(xué)》2015年碩士論文


【摘要】:武漢市作為中國大陸的中心城市,中部崛起的中堅(jiān)力量,經(jīng)濟(jì)水平一直處于中部地區(qū)的較高水平,有堅(jiān)實(shí)的經(jīng)濟(jì)基礎(chǔ)。然而,武漢多年來在藝術(shù)市場方面的發(fā)展一直不盡如人意,尤其是在藝術(shù)品中介機(jī)構(gòu)的發(fā)展上長久落后于北京、上海等中心城市,甚至落后于長沙、鄭州等這樣同為中部地區(qū)的城市。不僅在藝術(shù)中介機(jī)構(gòu)的數(shù)量和規(guī)模上有所差距,在藝術(shù)市場的質(zhì)量上與其他省市相比也落后較多。為探明武漢市藝術(shù)品市場,尤其是藝術(shù)中介機(jī)構(gòu)的發(fā)展?fàn)顩r,通過對武漢市不同類型的藝術(shù)中介機(jī)構(gòu)進(jìn)行調(diào)研,了解武漢市的畫廊、拍賣行、新興藝術(shù)中介形式、畫鋪的規(guī)模、經(jīng)營模式,并且進(jìn)行行業(yè)間的橫向比較以發(fā)現(xiàn)武漢市藝術(shù)中介機(jī)構(gòu)目前存在的問題、原因,最終結(jié)論將對武漢市藝術(shù)中介機(jī)構(gòu)的發(fā)展有一定的理論指導(dǎo)作用,本文從藝術(shù)品中介機(jī)構(gòu)的起源和發(fā)展為出發(fā)點(diǎn),結(jié)合武漢地區(qū)的實(shí)際情況,詳細(xì)分析了武漢市藝術(shù)品中介機(jī)構(gòu)的興起及發(fā)展現(xiàn)狀,并通過對武漢市不同類型中介機(jī)構(gòu)進(jìn)行的介紹和梳理,最終找出武漢市藝術(shù)品中介機(jī)構(gòu)發(fā)展存在的問題及對策。本文將把研究重點(diǎn)放在對武漢市藝術(shù)市場中介機(jī)構(gòu)的研究上,通過對武漢市藝術(shù)市場的發(fā)展階段和不同類型的中介機(jī)構(gòu)的調(diào)研,一方面以小見大,從市場入手,分析不同類型的藝術(shù)品中介機(jī)構(gòu)在武漢的發(fā)展?fàn)顩r、規(guī)模及運(yùn)營模式等問題,以反映出武漢市藝術(shù)市場發(fā)展的整體態(tài)勢,包括體制的建立與構(gòu)成、政策的頒布與實(shí)施、交易雙方的關(guān)系變化等方面;另一方面,也能從側(cè)面發(fā)掘武漢市藝術(shù)市場發(fā)展中的問題與不足,為武漢市藝術(shù)中介機(jī)構(gòu)發(fā)展提供可參考的方向。最終得出的結(jié)論是武漢藝術(shù)品中介機(jī)構(gòu)要想長治久安地發(fā)展需建立科學(xué)完善的管理機(jī)制,培養(yǎng)優(yōu)秀的經(jīng)紀(jì)人和策展人;拓寬藝術(shù)中介機(jī)構(gòu)的營銷方式,開創(chuàng)自有品牌;盡快建立起藝術(shù)品中介機(jī)構(gòu)的行業(yè)標(biāo)準(zhǔn),提高準(zhǔn)入機(jī)制;鼓勵(lì)發(fā)展藝術(shù)中介的創(chuàng)新模式,拓展藝術(shù)品的銷售渠道;加快法律法規(guī)的建設(shè)和政策導(dǎo)向的指引,以法律為藝術(shù)市場健康發(fā)展的最重要依靠;及時(shí)建立和更新藝術(shù)品市場數(shù)據(jù)庫,為研究人員和理論工作者提供客觀的、參考性強(qiáng)的數(shù)據(jù)支持。
[Abstract]:As the central city of mainland China, Wuhan is the backbone of the rise of the central region, and its economic level has always been in the higher level of the central region, with a solid economic foundation. However, Wuhan's development in the art market has not been satisfactory for many years, especially in the development of art intermediary institutions, which has lagged behind Beijing, Shanghai and other central cities, or even Changsha, for a long time. Zhengzhou and so on such as the central region of the city. Not only in the number and scale of art intermediary organizations, but also in the quality of art market compared with other provinces and cities. In order to find out the development of the art market in Wuhan, especially the art intermediary, through the investigation of different types of art intermediary in Wuhan, we can understand the art gallery, auction house, emerging art intermediary form and the scale of painting shop in Wuhan. Business model, and the horizontal comparison between industries to find out the existing problems, reasons, the final conclusion of the Wuhan art intermediary organizations will have a certain theoretical guidance role. Based on the origin and development of the art agency and the actual situation in Wuhan, this paper analyzes in detail the rise and development of the art agency in Wuhan. Through the introduction and combing of different kinds of intermediary organizations in Wuhan, the problems and countermeasures of the development of art intermediary organizations in Wuhan are found out. This paper will focus on the research on the intermediary organizations of Wuhan art market. Through the investigation of the development stage and different types of intermediary organizations in Wuhan art market, on the one hand, we can see the whole through a small part, starting with the market. This paper analyzes the development situation, scale and operation mode of different kinds of art intermediary organizations in Wuhan, so as to reflect the overall situation of the development of Wuhan art market, including the establishment and composition of the system, the promulgation and implementation of the policy, etc. On the other hand, it can also explore the problems and shortcomings in the development of Wuhan art market from the side, and provide a reference direction for the development of Wuhan art intermediary institutions. Finally, the conclusion is that if Wuhan art agency wants to develop for a long time, it is necessary to establish scientific and perfect management mechanism, train excellent brokers and curators, broaden the marketing mode of art agency, and create its own brand. Set up the industry standard of art agency as soon as possible, improve the access mechanism; encourage the development of innovative model of art intermediary, expand the sales channel of art; speed up the construction of laws and regulations and the guidance of policy guidance. Taking the law as the most important support for the healthy development of the art market, establishing and updating the art market database in time to provide objective and referential data support for researchers and theorists.
【學(xué)位授予單位】:武漢理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:J124

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