本文選題：體感技術(shù) + 互動(dòng)�。� 參考：《新聞界》2017年03期

【摘要】：體感技術(shù)被看成是改變傳統(tǒng)"人-機(jī)"對(duì)話模式的產(chǎn)物,它改變了傳統(tǒng)信息傳播的形式,豐富了傳播的內(nèi)容。本文以體感技術(shù)的傳播學(xué)意義出發(fā),通過(guò)剖析其理論意義與實(shí)踐特征,結(jié)合體感技術(shù)在當(dāng)代互動(dòng)傳播領(lǐng)域的發(fā)展現(xiàn)狀,指出體感技術(shù)所帶來(lái)的獨(dú)特"反饋"機(jī)制可以幫助拉近受眾的認(rèn)知與接受距離,在一定程度上幫助消除認(rèn)知不調(diào)和,在未來(lái)的互動(dòng)營(yíng)銷(xiāo)以及信息傳播領(lǐng)域都將得到廣泛應(yīng)用。
[Abstract]:Somatosensory technology is regarded as the product of changing the traditional "man machine" dialogue mode. It changes the form of traditional information dissemination and enriches the content of communication. This paper, based on the communication significance of the somatosensory technology, analyzes its theoretical and practical features, and combines the development of the somatosensory technology in the field of contemporary interactive communication, and points out the somatosensory technology. The unique "feedback" mechanism brought by the operation can help to close the audience's cognition and acceptance distance, and to some extent help eliminate cognitive disharmony. It will be widely used in the field of interactive marketing and information dissemination in the future.

【作者單位】： 北京工商大學(xué)藝術(shù)與傳媒學(xué)院;中國(guó)人民大學(xué)新聞學(xué)院;
【基金】：2017年度北京市教委社科一般項(xiàng)目“‘互聯(lián)網(wǎng)+’視閾下的北京老字號(hào)品牌海外傳播策略研究”
【分類號(hào)】：G206;TP11
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本文編號(hào)：1873263