本文選題：卷煙營銷管理 + 供貨協(xié)議管理�。� 參考：《山東大學》2015年碩士論文

【摘要】：我國的煙草行業(yè)實行的是國家專賣專營制度,隨著全球信息化的發(fā)展,我國的煙草行業(yè)也逐步步入信息化營銷的行列。濰坊市煙草公司的各個部門間的協(xié)調(diào)性較低,使得卷煙營銷的整體流程還存在漏洞。因此,為了能夠改善濰坊市煙草行業(yè)當前的狀況,需要開發(fā)一個濰坊市煙草公司卷煙營銷管理系統(tǒng),使濰坊市煙草公司步入信息化營銷的進程,拓寬濰坊市煙草行業(yè)的發(fā)展道路,從而提高煙草行業(yè)的經(jīng)濟效益。系統(tǒng)的技術架構為B/S架構,可以增強系統(tǒng)的易用性和擴展性。系統(tǒng)采用J2EE架構,把系統(tǒng)進行分層,分層的設計使開發(fā)流程清晰明確,并給系統(tǒng)在將來的測試和維護中帶來了方便。另外,系統(tǒng)采用Struts和Spring框架進行設計。在顯示層使用jsp、html等語言進行編寫,在業(yè)務控制層中使用Spring實現(xiàn),用于對請求數(shù)據(jù)的處理；在數(shù)據(jù)訪問層中用DAO接口實現(xiàn),系統(tǒng)中的數(shù)據(jù)庫使用SQL SERVER 2012。濰坊市煙草公司卷煙營銷管理系統(tǒng)劃分為客戶管理、采購流程管理、貨源供應管理、訂單管理和呼叫中心管理五個主要功能。其中客戶管理功能包括客戶入網(wǎng)管理、客戶基本信息管理和客戶統(tǒng)計三個功能；采購流程管理分為業(yè)務庫存管理、供應商管理和采購執(zhí)行三個功能；貨源供應管理包括投放策略管理、商品限量管理、供貨協(xié)議管理、調(diào)整流程管理和超限量審批管理五個功能；訂單管理業(yè)務分為訂單采集、訂單審核管理、結算管理、發(fā)票管理和銷售退貨單管理五個功能；呼叫中心業(yè)務具體包括客服客戶管理、外撥管理和查詢統(tǒng)計管理三個功能。與現(xiàn)代信息化結合的濰坊市煙草公司卷煙營銷管理系統(tǒng)在投入使用后,能夠改善陳舊的營銷思想,使營銷團隊和諧統(tǒng)一的完成營銷任務。在當前煙草行業(yè)競爭激烈的大格局下,能夠平穩(wěn)發(fā)展,提高濰坊市煙草行業(yè)的效益,并為將來企業(yè)的進一步發(fā)展奠定了基礎。
[Abstract]:The tobacco industry in our country implements the national monopoly system. With the development of global information technology, the tobacco industry of our country has stepped into the ranks of information marketing step by step. The coordination among various departments of Weifang Tobacco Company is low, which makes the whole process of cigarette marketing still have loopholes. Therefore, in order to improve the current situation of the tobacco industry in Weifang, it is necessary to develop a cigarette marketing management system of Weifang tobacco company, so that Weifang tobacco company can step into the process of information marketing. To widen the development road of tobacco industry in Weifang, thus to improve the economic benefit of tobacco industry. The technical architecture of the system is B / S architecture, which can enhance the ease of use and expansibility of the system. The system adopts J2EE architecture, the system is layered, and the hierarchical design makes the development process clear and clear, and brings convenience to the system in the future test and maintenance. In addition, the system uses Struts and Spring framework to design. In the display layer, Spring is used to process the request data, the DAO interface is used in the data access layer, and the database in the system is implemented with SQL SERVER 2012. The cigarette marketing management system of Weifang tobacco company is divided into five main functions: customer management, purchasing process management, supply management, order management and call center management. The functions of customer management include customer access management, customer basic information management and customer statistics, and procurement process management is divided into three functions: business inventory management, supplier management and procurement execution. Supply management includes five functions: delivery strategy management, commodity limitation management, supply agreement management, adjustment process management and super limit approval management, order management business is divided into order collection, order audit management, settlement management, The five functions of invoice management and sales return order management are as follows: call center business includes customer service management, external allocation management and query statistics management. The tobacco marketing management system of Weifang tobacco company combined with modern information technology can improve the old marketing idea and make the marketing team finish the marketing task harmoniously after it is put into use. Under the current situation of fierce competition in tobacco industry, it can develop smoothly, improve the benefit of tobacco industry in Weifang, and lay a foundation for the further development of enterprises in the future.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TP311.52

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