本文選題：手機(jī)應(yīng)用程序 + 手機(jī)網(wǎng)絡(luò)購(gòu)物��； 參考：《鄭州大學(xué)》2017年碩士論文

【摘要】：隨著移動(dòng)互聯(lián)網(wǎng)的發(fā)展和用戶移動(dòng)消費(fèi)需求的提高,購(gòu)物網(wǎng)站從電腦端轉(zhuǎn)移到手機(jī)端的需求越來(lái)越高,在這種新的媒體環(huán)境下,越來(lái)越多的用戶通過(guò)手機(jī)應(yīng)用程序來(lái)實(shí)現(xiàn)信息的獲取和產(chǎn)品的購(gòu)買。傳統(tǒng)企業(yè)為了獲得更高的客戶粘度,也試圖通過(guò)手機(jī)客戶端樹立企業(yè)形象,擴(kuò)大影響,并進(jìn)行產(chǎn)品營(yíng)銷。手機(jī)應(yīng)用程序由多個(gè)界面組成,每個(gè)界面承載著需要傳遞的信息,信息的呈現(xiàn)與傳達(dá)直接決定著手機(jī)應(yīng)用程序的生存。因此,研究具有實(shí)用、美觀和良好用戶體驗(yàn)的手機(jī)應(yīng)用界面具有較高的使用價(jià)值和一定的社會(huì)經(jīng)濟(jì)效益,對(duì)實(shí)現(xiàn)高效運(yùn)作也具有一定的實(shí)際意義。本文以符號(hào)學(xué)、設(shè)計(jì)美學(xué)及格式塔心理學(xué)等理論為依托,從社會(huì)大環(huán)境的影響下,講到電商行業(yè)的產(chǎn)生,再到手機(jī)網(wǎng)絡(luò)購(gòu)物用戶的需求,從一個(gè)完整的生態(tài)鏈角度逐一對(duì)購(gòu)物類手機(jī)應(yīng)用界面的影響因素進(jìn)行探索,取得了手機(jī)購(gòu)物發(fā)展現(xiàn)狀的初步定論。并在此結(jié)論上運(yùn)用互聯(lián)網(wǎng)大數(shù)據(jù)采集的方法對(duì)國(guó)內(nèi)外的購(gòu)物類手機(jī)應(yīng)用進(jìn)行界面的深入探討和研究,分析了購(gòu)物類手機(jī)應(yīng)用程序的界面設(shè)計(jì)要素、界面設(shè)計(jì)風(fēng)格,歸納總結(jié)了購(gòu)物類手機(jī)應(yīng)用程序界面設(shè)計(jì)的設(shè)計(jì)原則。并基于這個(gè)原則下結(jié)合實(shí)際案例,展開了購(gòu)物類手機(jī)應(yīng)用界面設(shè)計(jì)的實(shí)踐探索。
[Abstract]:With the development of mobile Internet and the increase of mobile consumer demand, the demand for shopping websites from the computer to the mobile phone is becoming higher and higher. In this new media environment, More and more users use mobile applications to obtain information and purchase products. In order to obtain higher customer viscosity, traditional enterprises also try to establish corporate image, expand influence and carry on product marketing through mobile phone client. Mobile phone applications are composed of multiple interfaces, each of which is loaded with information to be transmitted. The presentation and communication of information directly determine the survival of mobile phone applications. Therefore, the study of mobile phone application interface with practical, beautiful and good user experience has high use value and certain social and economic benefits, and also has certain practical significance for the realization of efficient operation. Based on the theories of semiotics, design aesthetics and Gestalt psychology, this paper, under the influence of social environment, talks about the emergence of ecommerce industry and the demand of mobile phone network shopping users. From the perspective of a complete ecological chain, this paper explores the influencing factors of mobile phone application interface, and obtains a preliminary conclusion on the development of mobile phone shopping. On the basis of this conclusion, the author makes a deep discussion and research on the interface of shopping mobile phone application at home and abroad by means of Internet big data collection method, and analyzes the interface design elements and interface design style of the shopping mobile phone application program. This paper summarizes the design principles of the interface design of mobile phone application program. On the basis of this principle, combined with practical cases, the practical exploration of the application interface design of shopping mobile phone is carried out.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP311.56

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本文編號(hào)：1854530