本文選題：模擬教學(xué)系統(tǒng) + 市場(chǎng)營(yíng)銷　； 參考：《山東大學(xué)》2015年碩士論文

【摘要】：由于現(xiàn)代科技的飛速發(fā)展,人們對(duì)于知識(shí)、教育也是越來越重視。對(duì)于教育事業(yè)的要求也就越來越高,傳統(tǒng)的理論教學(xué)模式已經(jīng)逐漸被人們拋棄,取而代之的是實(shí)踐與理論相結(jié)合的教育模式。這一點(diǎn)在市場(chǎng)營(yíng)銷專業(yè)方面的體現(xiàn)尤為明顯,巴音學(xué)院原有的市場(chǎng)營(yíng)銷教學(xué)模式不能滿足學(xué)生對(duì)于實(shí)踐的要求,所以它已經(jīng)不能滿足現(xiàn)在社會(huì)發(fā)展的需求,巴音學(xué)院迫切需要一個(gè)市場(chǎng)營(yíng)銷模擬教學(xué)系統(tǒng)來幫助解決這一問題,從而提升學(xué)院的教學(xué)質(zhì)量。市場(chǎng)營(yíng)銷模擬教學(xué)系統(tǒng)參照巴音學(xué)院的實(shí)際教學(xué)情況,同時(shí)借鑒現(xiàn)在類似系統(tǒng)在設(shè)計(jì)時(shí)所采用的技術(shù)方法,確立本系統(tǒng)的技術(shù)架構(gòu)。首先系統(tǒng)采用目前非常流行的B／S架構(gòu),并且使用模型-視圖-控制三層模式進(jìn)行設(shè)計(jì),在設(shè)計(jì)過程中,還采用了J2EE架構(gòu)以及struts和hibernate技術(shù)進(jìn)行設(shè)計(jì)。系統(tǒng)采用的數(shù)據(jù)庫也是現(xiàn)在比較普及的SQL SERVER 2012。巴音學(xué)院營(yíng)銷模擬教學(xué)系統(tǒng)實(shí)現(xiàn)的核心業(yè)務(wù)主要有：基礎(chǔ)數(shù)據(jù)管理、參數(shù)設(shè)置、市場(chǎng)運(yùn)行、市場(chǎng)統(tǒng)計(jì)、評(píng)分管理、權(quán)限管理。其中基礎(chǔ)數(shù)據(jù)管理模塊主要完成的是班級(jí)管理、市場(chǎng)數(shù)據(jù)管理、生產(chǎn)數(shù)據(jù)管理。參數(shù)設(shè)置模塊主要完成的是：市場(chǎng)參數(shù)設(shè)置、生產(chǎn)參數(shù)設(shè)置、運(yùn)行參數(shù)設(shè)置,市場(chǎng)運(yùn)行模塊主要完成的是：運(yùn)行管理、企業(yè)管理、產(chǎn)品管理、市場(chǎng)分析、營(yíng)銷策略。市場(chǎng)統(tǒng)計(jì)模塊主要完成的是：市場(chǎng)競(jìng)爭(zhēng)信息統(tǒng)計(jì)、企業(yè)外部信息統(tǒng)計(jì)、企業(yè)運(yùn)行消息統(tǒng)計(jì)。評(píng)分管理模塊主要完成的是：分?jǐn)?shù)評(píng)定、分?jǐn)?shù)查詢。權(quán)限管理模塊主要完成的是：用戶組管理和用戶管理。希望巴音學(xué)院通過使用這個(gè)市場(chǎng)營(yíng)銷模擬教學(xué)系統(tǒng)能夠真正解決學(xué)生對(duì)于市場(chǎng)營(yíng)銷的實(shí)踐要求,提高學(xué)生對(duì)市場(chǎng)營(yíng)銷的深層認(rèn)識(shí)與理解。同時(shí)也能使巴音學(xué)院的市場(chǎng)營(yíng)銷教學(xué)水平更進(jìn)一步,成為國內(nèi)院校市場(chǎng)營(yíng)銷專業(yè)的領(lǐng)頭羊。
[Abstract]:With the rapid development of modern science and technology, people pay more and more attention to knowledge and education. The requirement for educational cause is higher and higher. The traditional theory teaching mode has been abandoned gradually and replaced by the educational model combining practice and theory. This is particularly evident in the marketing profession. The original marketing teaching model of Bayan College cannot meet the practical requirements of students, so it can no longer meet the needs of social development today. Bayin College urgently needs a marketing simulation teaching system to help solve this problem and improve its teaching quality. The marketing simulation teaching system refers to the actual teaching situation of Bayan College and the technical methods used in the design of the similar system at the same time establishes the technical framework of the system. First, the system adopts the very popular B / S architecture, and uses the model-view-control three-layer mode to design. In the process of design, it also uses the J2EE architecture and struts and hibernate technology to design. The database used in the system is now more popular SQL SERVER 2012. The core business of marketing simulation teaching system in Bayin College mainly includes: basic data management, parameter setting, market operation, market statistics, score management and authority management. Among them the basic data management module mainly completes the class management, the market data management, the production data management. The parameter setting module mainly completes: the market parameter setting, the production parameter setting, the running parameter setting, the market operation module mainly completes: the operation management, the enterprise management, the product management, the market analysis, the marketing strategy. The market statistics module mainly completes: the market competition information statistics, the enterprise external information statistics, the enterprise operation information statistics. Scoring management module is mainly completed: score evaluation, score query. Authority management module is mainly completed: user group management and user management. It is hoped that this marketing simulation teaching system can really solve the students' practical requirements for marketing and improve students' deep understanding of marketing. At the same time, it can also make the marketing teaching level of Bayin College further, and become the leader of marketing major in domestic colleges and universities.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP311.52

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本文編號(hào)：1837953